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Aim The aim of the Seminar is to increase knowledge and understanding of ASEAN 2015 and

Seminar ASEAN 2015 Integration and Implication for Physical Education and Sport at Faculty of Sport Science Chulalongkorn University Thailand Date: Friday, 24 February 2012. Aim The aim of the Seminar is to increase knowledge and understanding of ASEAN 2015 and

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Aim The aim of the Seminar is to increase knowledge and understanding of ASEAN 2015 and

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  1. SeminarASEAN 2015 Integrationand Implication for Physical Education and SportatFaculty of Sport ScienceChulalongkornUniversity ThailandDate: Friday, 24 February 2012

  2. Aim The aim of the Seminar is to increase knowledge and understanding of ASEAN 2015 and contribution from Physical Education and Sport for greater commitment, motivation and positive action for ASEAN.

  3. Objectives (1) Knowledge and Understanding of ASEAN 2015 Integration (2) The contributions of Physical Education Sport, Fitness and Recreation to 2.1 ASEAN Economic Community 2.2 ASEAN Socio-Cultural Community 2.3 ASEAN Political Security Community (3) Direction for change and development in Physical Education and Sport towards ASEAN in Thailand.

  4. Knowing ASEAN (1) 45 years of Existence (2) Government Management of ASEAN (3) ASEAN Secretariat in Jakarta Indonesia (4) ASEAN Foundation in Jakarta (5) ASEAN Charter (6) ASEAN Non-Government Organizations

  5. ASEAN was established in 1967 Indonesia, Malaysia, Philippines, Singapore, Thailand, Brunei, Vietnam, Laos, Myanmar, Cambodia “The Association represents the collective will of the nations to bind themselves together in friendship and cooperation and through joint efforts and sacrifices secure for their people’s blessings of peace, freedom and prosperity”

  6. ASEAN COMMUNITY 2015 ASEAN Economic Community (AEC) ASEAN Socio- Cultural Community (ASCC) ASEAN Security Community (ASC) The peaceful, prosperous and people-centric ASEAN Regional production base Single regional market

  7. ASEAN Economic potential is enormous with a single market of close to 600 million people, the 3rd largest in Asia after China and India

  8. The Economic community sees the free-flow of goods and services, investments, skilled labour and capital with a single market and production base.

  9. The vehicle to enhance ASEAN business is the Framework Agreement Sectors and Protocols in 12 industry sectors: Goods and manufacturing: (1) Electronics (2) Wood based products (3) Automotives (4) Rubber based products (5) Textiles and apparels (6) Agro-based products (7) Fisheries

  10. Services: (8) Information and Communication Technology (ICT) e-ASEAN (9) Healthcare (10) Air travel (11) Tourism (12) Logistics

  11. Special Incentives (1) Zero internal tariff (2) Simplification, harmonization of standards and custom procedures (3) Intellectual property rights protection (4) Removal all non-tariff barriers

  12. ASEAN II dialog partners Australia, Canada, China, EU, India, Japan, New Zealand, South Korea, Russia, USA, Pakistan, Gulf States.

  13. ASEAN 2015 Integration Purposes of ASEAN (1) Peace, Security and Stability (2) Strong region, promoting greater political security economic socio-cultural cooperation (3) A nuclear weapon free zone (4) People live in peace, justice, democracy (5) To create a single market and production base. (6) Rid of poverty and narrow development gap.

  14. Good governance, rule of law, protect human rights. • Security when facing threats. • Protect our environment. • Develop human resources through cooperation in education. (11) Equal access to opportunities for human development, social welfare, justice. (12) Drug-free ASEAN (13) Participate and benefit from ASEAN integration. (14) To promote ASEAN identity • ASEAN the central, proactive role and primary driving force in our resolutions with external partners.

  15. (1) Knowing ASEAN 2015 Integration 1.1 One Vision One Identity One Community. 1.2 ASEAN Political-Security Community Blueprint 1.3 ASEAN Economic Community Blueprint 1.4 ASEAN Socio-Cultural Community Blueprint 1.5 Master Plan on ASEAN Connectivity

  16. (2) Knowing “Moving Together ASEAN” Project Campaign 2.1 Developing ASEAN Identity 2.2 Mass Marketing and Communication 2.3 The Core Activities & Branding 2.4 The ASEAN Messages 2.5 The Finance and Business Benefits

  17. (3) ASEAN Political-Security Community 3.1 Rules-Based Community of shared values and norms 3.2 A Cohesive, peaceful and resilient region with shared responsibility for comprehensive security 3.3 A Dynamic and outward looking region in an increasingly integrated and interdependent world.

  18. (4) ASEAN Economic Community 4.1 Single Market and Production Base - Free flow of goods - Free flow of services - Free flow of investment - Free flow of capital - Free flow of skilled labour - Priority integration sectors 12 priority sectors - Food agriculture and forestry

  19. 4.2 Competitive Economic region 4.3 Equitable Economic Development 4.4 Integration into global economy

  20. (5) ASEAN Socio-Cultural Community 5.1 Human Development 5.2 Social Welfare and Protection 5.3 Social Justice and Rights 5.4 Ensuring Environmental sustainability 5.5 Building ASEAN Identity 5.6 Narrowing the development gap

  21. (6) ASEAN Connectivity 6.1 Purpose - Narrow development gap - ASEAN integration - Greater people mobility - Connection between ASEAN Countries - Connection between ASEAN Countries with rest of the world. - Enhance trade and investment 6.2 The key elements of ASEAN Connectivity include * Physical connectivity * People to people connectivity

  22. Implications and Contributions • ASEAN people have to think, feel and act ASEAN • Our future is the ASEAN 500-600 million people market • The governments and people have to come together to establish direction vision plans for 2015 ASEAN Community • How are we to contribute to Socio-cultural community Economic community Security community

  23. JOBS ACROSS BORDERS requires changes in human resource education and training for ASEAN WORK. • ASEAN education from pre-school to university, more focus on ASEAN content. • Physical Education and Sport must change to contribute to ASEAN economy and creation of jobs. Focus on the Sport Industry. • Human Resource needs of Physical Education Sport, Fitness Recreation, must be determined and training modules planned and implemented. • Sport industry STRIVES towards self-sufficiency ie. produce the PE Sports, Fitness Recreation needs.

  24. Workshop : Contribution from Sport, PE, Fitness, Rec. Workshop No 1 - Wood Based (1) Agro Based (2) Textiles (3) Workshop No 2 - Automotives (4) Electronics (5) HealthCare (6) Workshop No 3 - Tourism (7) Logistics (8) e-ASEAN (9) Air Travel (10) Workshop Questions • What specific products and services? • What market is there for the product? • What investment-capital? • What human Resource development ie. skilled labour at all levels? • How to achieve the competitive edge? • How to achieve intra ASEAN and global integration

  25. Human Capital and the Creation Of Jobs for the People of ASEAN Sport - 27 Fitness - 25 Recreation - 8 Sport Tourism - 8 Hotel Sport - 3 Dance - 5 Coaching Athletes with Disabilities - 7 Sport Coaches, Sport Management, Sport Manufacture, Sport Retail, Sport Repairs, Sport Entrepreneurs, Sport ICT, Sport Marketing, Sport TV, Sport Radio, Sport Journalist, Sport Photography, Sport Art, Sport PR, Sport Publication, Sport for All, Sport Business, Sport Sponsorship, Sport Insurance, Sport Finance Management, Sport Travel, Sport Industry, Sport Science Laboratory, Sport Biomechanics, Sport Physiology, Sport Mental Training, Fitness Motor Learning.

  26. Exercise and Fitness Fitness Instructors, Aerobic Instructors, Fitness Management, Fitness Membership, Marketing Retention, Personal Trainer, Strength Trainer, Women & Fitness, Corporate Fitness, Government Sector Fitness, Exercise and Weight Loss, Exercise for Beauty and Slimming Centers, Senior Citizen Fitness, Physical Activity for Pre- School, Fitness for Primary School, Fitness for Secondary School, Fitness for College and University, Exercise-Fitness Medicine (Cancer: prevention, survival cardiac rehabilitation, obesity, stroke, Diabetes, Heart, Lungs Osteoporosis, Post Surgery Exercise, Sport Exercise Injury) Exercise Fitness Message, Exercise and Brain Performance, Exercise Psychology (stress, relaxation, counselling) athletic trainers, Occupational Therapist, Physical Therapist, ergonomist.

  27. Coaching Athletes with Disabilities Amputee athletes, Athletes with Cerebral Palsy, Athletes with Intellectual Disabilities, Athletes with Vision Impairments, Deaf Athletes, Transplanted Athletes, Wheelchair Athletes. Sport Tourism Domestic Sport Tourism, Foreign Sport Tourism, Marine Sport Tourism, Sport Fishing Tourism, Recreation Tourism, Beach Water based Sport Tourism, High Performance Sport Tourism, Sport for All Tourism. Recreation Playgrounds, Recreational Parks, Camping Management, Water- Sport Rec, Air Sport Rec, Recreation in Industry, Adventure Rec, Climbing.

  28. Water Sport Fitness Recreation Sport and Recreation, Water based Sport, Exercise Sport Fitness Dance Movement Music Education, Ethnic and Cultural Dance- ASEAN, Dance Therapy, Classical Dance, Jazz Ballroom Modern Dance.

  29. Proposal ASEAN (2015) Sport Science Centre at Faculty of Sport Science Chulalongkorn University

  30. Thank you!Dato’ Dr. Leonard A. de VriesDSPN, DJN, KMN, PKT, PJKPh.D hon (Eng), Ph.D (US), MS.Ed (US), B.Ed (US), Sp Cert PE (Mal), Cert Ed (Eng), MCC (Eng) LTA (Eng), AAA (Eng) * President, Malaysian Association for Physical Education, Sport Science and Fitness (PPJSKM) * Chief Executive, DV Sport Fitness Leisure Consultants Tel: (604) 656 3473 Fax: (604) 656 3473 Email: dza@po.jaring.my

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