DIST lunch seminar, 5 november, 2013

1. ”Let’schange the world!”........................- processdynamics and management implications ofcorporate engagement in sustainabilitycollaboration DIST lunch seminar, 5 november, 2013

2. The CSR hype: Let’stransform! The potential is tremendous! “The potential for impact is tremendous. The time to act is now.” (p.8) “How to reinvent capitalism and unleash a wave of innovation and growth.” (subtitle)

3. But what happens in practice when companies team up with ‘society’ to ‘transform’ and ‘create shared value’? 1. Whatare the processdynamics of corporate engagement in ‘sustainabilitycollaboration’? • How are ’sustainabilityinitiatives and solutions’ negotiated and defined? • How do company and non-companyactorsact, react and interact? • How are problem definitions, project visions and solutions arrived at and howaretheseframed and reframedduring the process? • Whichinterestsareincluded and excluded and howareinterestsaligned – or not? • How are ‘sustainabilityinitiatives and solutions’ evaluated and valuated? • What counts in a company’s decision to invest in a ’sustainabilitycollaborationinitiative’, how does it count and how is it made count? • Whatcounts in definition of collaborationinitiatives and ’sustainability solutions’, howdoes it count and how is it made count? • How are ‘sharedvalue’ propositions negotiated, defined and enacted? 2. To whichextent and howcansuch processes be managed?

4. An embedded case-design The ‘Sustainable Communities’ project Green energy – Denmark Public health - Brazil Test of management approach

5. Case characteristics The ‘Sustainable Community’ project • A CSR ‘innovation project’ that attempts to ‘maximise positive impact and value creation’ through the initiation of sustainability partnerships in local communities • Inspired by Porter and Kramer’s ‘shared value’ concept • A project ‘on the edge’ The energy and health pilots • Attempt to contribute to ‘transformational change’ • From fossil fuel to green energy (Denmark) • From treatment to prevention of Non-Communicable Diseases (NCDs) (Brazil) • Collaboration between multiple actors • Focus on ‘making the business case’ • Uncertainty and controversy

6. The ‘Sustainable Community’ framework Governance Infrastructure & transport Nature & resources Environmental protection Economic growth Housing & built environment Economics Health Education People & culture Social equality

7. Engaging in dialogue with local authorities

8. From ‘black’ to ‘green’ energy Press release, June 2012: Green district heating from biomass in BioTown. The Municipality of BioTown’s waste and biomass from both industry, agriculture and households will be converted to green energy and heating. • This is the vision for a new cooperation between energy company, industry partner 1, industry partner 2, the local utilities company and the municipality. • The basic idea is that the local Power Station must be converted to combust for instance locally produced biogas from slurry, straw, sewage sludge and household waste. Moreover, two new technologies developed by the energy company and one or more biogas plants will be part of the project. • “The project….can lead to an innovative concept which will be the first of its kind at a global level”, says EVP of energy company.

9. Literature review