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The Slogan and SWOT Analysis for Products

The Slogan and SWOT Analysis for Products. 組員 : 林立婷 葉榮蓉 呂淑雯 賴彥樺 楊曉蕙. Slogan. Starbucks does not have an "advertising slogan". They have the logo which they call the " Siren's Eye ". ( 迷人的眼睛 ) Marketing slogan: Starbucks DoubleShot. Bring on the day ( Starbucks DoubleShot brand )

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The Slogan and SWOT Analysis for Products

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  1. The Slogan and SWOT Analysis for Products 組員: 林立婷 葉榮蓉呂淑雯 賴彥樺 楊曉蕙

  2. Slogan • Starbucks does not have an "advertising slogan". They have the logo which they call the "Siren's Eye". (迷人的眼睛) • Marketing slogan: Starbucks DoubleShot. Bring on the day(Starbucks DoubleShot brand ) • Taglines: Starbucks Frappuccino. Work can wait. Smooth out your day, everyday(Starbucks Frappuccino brand)

  3. History • Founded：In 1971 across from Pike Place Market in Seattle, Washington • Founder：Zev Siegl, Jerry Baldwin and Gordon Bowker • Headquarters：Seattle, Washington, USA • the largest coffeehouse company in the world • sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans

  4. late March 2008 -- Starbucks had more than 16,226 stores worldwide, including 11,434 stores located in the United States • July 1, 2008 -- the company announced it was closing 600 under-performing company-owned stores and cutting U.S. expansion plans amid growing economic uncertainty • On July 29, 2008-- Starbucks also cut almost 1,000 non-retail jobs as part of its bid to re-energize the brand and boost its profit

  5. Name International names include: • Arabic-speaking countries: ستاربكس (transliteration: stārbaks) • China, Hong Kong, Macau, Taiwan: 星巴克 Pinyin: xīngbākè (星 xīng means "star", while 巴克 is a transliteration of "-bucks") • Israel: סטארבקס (transliteration: sṭārbaqs) • Japan: スターバックス (transliteration: sutābakkusu, phonological: staa-bahkss) • Russia: Старбакс (transliteration: Starbaks) • South Korea: 스타벅스 (transliteration: seutabeokseu), often used in conjunction with the English name • Quebec, Canada: Café Starbucks Coffee[39] (added the French word to avoid controversy with local language politics)[citation needed] • Thailand: สตาร์บัคส์ pronounced [satāːbākʰō] • Bulgaria: Старбъкс (transliteration: Starbâks)

  6. SWOT analysis

  7. Strength 優勢 • the world's largest coffee chain • sell accessories • own interior design • oversea markets • direct selling store • good image

  8. Weakness 弱勢 • expensive • High premium

  9. Opportunity 機會 • Make the best use of a large number of chain stores play the advantages of economies of scale • restaurants and other strategic alliance • Population of drinking coffee increasing

  10. Threaten 威脅 • coffee has become a market • many alternatives • easy-to-imitate （coffee & logo) • Caffeine is bad for health

  11. The End

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