1 / 8

Wheelin ’ & Peelin ’ Final Report 2011

Wheelin ’ & Peelin ’ Final Report 2011. Sara 201002874 Laura 201002053 Colin 201001682. Firm Strategy. Develop a high awareness Obtain the majority of total sales for each bike Basic averaged quality bikes Own the majority of available shares Earn and burn to increase gross margin.

talor
Download Presentation

Wheelin ’ & Peelin ’ Final Report 2011

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Wheelin’ & Peelin’ Final Report2011 Sara 201002874 Laura 201002053 Colin 201001682

  2. Firm Strategy • Develop a high awareness • Obtain the majority of total sales for each bike • Basic averaged quality bikes • Own the majority of available shares • Earn and burn to increase gross margin

  3. Analysis of Results • Sales of over: $21,000,000 • Profits of over: $3,200,000 • Shareholder Value: $32.00 • Earnings per share: $3.93 Vertical Analysis • The cost of goods sold increased as a percentage of sales 53.44% in 2017, 45.62% in 2016 and 55.09% in 2015. • The gross margin increased 46.56% in 2017, 54.38% in 2016 and 44.91% in 2015. • Profitability increased on marginally over the years: 14.74% in 2017, 15.52% in 2016 and 7.27% in 2015.

  4. Analysis of Results Horizontal Analysis • Mountain bike sales increased 11.37% in 2017, 16.46% in 2016 and – in 2015. Road bike sales increased by 2.08% in 2017, slightly less than the 2.57% increase in 2016. • Profits have grown considerably within the past 3 years. Increasing in 2017 by 2.43%, 139.13% in 2016 and in 2015 with profits increasing by 200.23%. • Even though the cost of goods sold increase was continuous throughout the past 3 years Wheelin’ & Peelin’ still fall behind it’s two main competitors, Bad As Bikes and Buckle’s Bikes by just over $1 million.

  5. SWOT Analysis

  6. SWOT Analysis

  7. Objectives and Recommendations • Focus on the road bike industry • Increase expenditure on road bikes • Build a higher awareness rating • Increase quality of bikes • Raise prices • Lower COGS • Higher gross margin • Higher shareholder value

  8. Closing • Firm was successful • Decisions • Team • Questions and Answers

More Related