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Use the Question Pane in the GoToWebinar Console to Ask Questions!. We will be starting in just a few minutes. Please select your choice of audio (telephone or computer) on your GotoWebinar console. Join the conversation on Twitter: #contentcamp @TheSalesLion @MarkKilens.

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  1. Use the Question Pane in the GoToWebinar Console to Ask Questions! We will be starting in just a few minutes. Please select your choice of audio (telephone or computer) on your GotoWebinar console Join the conversation on Twitter: #contentcamp @TheSalesLion @MarkKilens

  2. SEO Content Camp Starts November 4th Register here: http://camp.hubspot.com/camp-registration

  3. Content Camp

  4. 6-part “Content Strategy” Series • How to Build Personas • How to Develop Your First Piece of Content • How to Use Blog Articles to Create Content • How to Generate Leads Using Your Content • How to Promote Your Content • How to Measure the Performance of Your Content

  5. TODAY’S AGENDA 1 • Driving Traffic to Your Landing Pages 2 3 • Lead Generation Checklist Creating Leads to Customers – Marcus Sheridan

  6. Driving Traffic to Your Landing Pages

  7. Homepage • Blog • Most Visited Pages • All Website Pages Calls to Action

  8. Email Marketing Lead Nurturing Email

  9. Social Media

  10. Thank You Pages

  11. Guest Blogging

  12. Paid Search

  13. Lead Generation Checklist

  14. Your Website

  15. Targeted for Each Persona Calls to Action

  16. Landing Pages

  17. Forms Contact the lead Qualify the lead

  18. Marcus sheridanCreating Leads to Customers

  19. Marcus Sheridan @TheSalesLion www.TheSalesLion.com

  20. This Stuff Works!!!

  21. Think Like Your Customers!!The Power of Buying Personas Cost /Price Problems VS Reviews

  22. EVERYONE wants to know cost and price!

  23. Just How Much Can Talking Money Help?

  24. Consumers Search for Negatives First

  25. Problems/Versus/Etc

  26. The Magic of Content Tipping Points

  27. 230 Pages of Inbound Marketing Awesomeness…FREE!

  28. Questions?

  29. Download the Guide to Driving Traffic to Your Landing Pages Next Steps: 1 2 Download the Lead Generation Checklist 3 Next Week: Promoting Your Content to Each Persona

  30. Want to Find Archived Camps? http://camp.hubspot.com/archived-content-camp-resources/ • View recordings of all Content Camp sessions • See each webinar presentationslides • Download Content Camp guides

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