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Hohe Tauern Health RegioStars 2012 Finalists Brussels, Jan. 16, 2012

Explore the RegioStars 2012 Finalist project: Hohe Tauern Health. Discover how this initiative in the Austrian alpine region has specialized in health tourism, particularly allergies and asthma, using the local resource of Krimml Waterfalls to develop certified medical health products. The project aims to attract new tourists, extend the summer season, and integrate local suppliers. Results include increased overnight stays, unique allergy-friendly hotels, and investment opportunities, promoting sustainable cooperation and market prospects.

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Hohe Tauern Health RegioStars 2012 Finalists Brussels, Jan. 16, 2012

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  1. RegioStars 2012 Finalists Hohe Tauern HealthRegioStars 2012 FinalistsBrussels, Jan. 16, 2012 Arnulf Hartl Erich Czerny Christian Salletmaier

  2. RegioStars 2012 Finalists Hohe Tauern Health Tourism innovation in an alpine region • Peripheral alpine region in the National Park area Hohe Tauern, Salzburg, Austria • Specialisation on health tourism (allergy and asthma) based on • Local health resource „Krimml Waterfalls“ • Local tourism organisation, local hotels, medical university ... • Health tourism products with certified medical health success

  3. RegioStars 2012 Finalists Hohe Tauern Health Objectives • Development of new tourism products on the basis of local natural resources (waterfalls) • Addressing and attracting new groups of tourists • Expansion of summer season • Integration of regional service and product suppliers into the project

  4. Tourism Organisation Local Communities‘ Assocoation Medical University Hotels Restaurants Hospitals SMEs National Park Medical Service Providers Cross-Border-Cooperation Regional Government RegioStars 2012 Finalists Hohe Tauern Health Network for new products and services Hohe Tauern Health

  5. RegioStars 2012 Finalists Hohe Tauern Health Results and impact • Considerable increase of overnight stays also outside peak season • Wide range of new products and services have been developed • Eleven internationally unique allergy-friendly hotels – university certified! • Triggering investment • Integration of different groups of stakeholders • Local SMEs in production sector take up idea • On site lab of the university established • Widening and deepening the offered touristic products and services

  6. RegioStars 2012 Finalists Hohe Tauern Health Sustainability • Stable and widening cooperation • Investment in infrastructure and research • Market prospects • Transferability

  7. Thank you for your attention

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