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ANIMAL FARM by George Orwell

ANIMAL FARM by George Orwell. PROPAGANDA. Name calling. Uses words with intense negative emotional appeal to make readers condemn a product or idea without examining the evidence. NAME CALLING: . When Squealer/Napoleon calls Snowball a 'traitor ', and 'criminal‘.

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ANIMAL FARM by George Orwell

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  1. ANIMAL FARMby George Orwell PROPAGANDA

  2. Name calling • Uses words with intense negative emotional appeal to make readers condemn a product or idea without examining the evidence.

  3. NAME CALLING: • When Squealer/Napoleon calls Snowball a 'traitor', and 'criminal‘

  4. Glittering generalities • A word or phrase with positive connotations used to create good feelings about a product or opinion, regardless of any evidence. • Example: A brand uses the words naturalor organicto appeal to people who want healthy, ecologically sound products.

  5. GLITTERING GENERALITIES: • Minimus's song for Napoleon/the positives on the farm are all credited to Napoleon

  6. Euphemism • The substitution of a less offensive word for one that may offend.

  7. euphemism • Squealer calls it a 'readjustment' of food instead of a 'reduction

  8. TRANSFER • An attempt to connect a product, image, or idea with something respected, pleasing, or admired – even though that connection may not be logical. • A TV star who played a trustworthy • family man for many years describes • a building company. • A company or cause identifies • itself with a beloved political • figure of the past.

  9. TRANSFER • Squealer tells the animals to adopt Boxer's mottos after he died.

  10. CARD STACKING • Providing only those facts that support the case or product, hoping that the audience will not notice the facts that have been left out. • Example: The debate boils down to just one inescapable fact: The adoption of school uniforms would deny teens their personal freedom.

  11. CARD STACKING • Squealer lies to the animals about how much food the farm has (when in reality the farm has very little food)

  12. TESTIMONIAL • A personal recommendation for a product or idea often offered by an expert or famous person who may not use or like the product or idea.

  13. TESTIMONIAL • After Napoleon's purges, Boxer tells all the animals to work harder.

  14. PLAIN FOLKS • Promotes a product or service because it is effective and sensible rather than popular -the sort of thing plain folks (regular folks like you ) use or buy.

  15. PLAIN FOLKS • The pigs working alongside the other • animals/'Comrade'

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