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2010 Annual General Meeting

2010 Annual General Meeting. Domestic Portfolio Update. Previous Updates. LTAD NCCP. Current Status. BTG SPF Events Canada Games CWBL Open Nationals. Recent Happenings. Domestic Committee Technical Packages Classification Procedures Women’s Summit Database CPC Club list

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2010 Annual General Meeting

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  1. 2010 Annual General Meeting

  2. Domestic Portfolio Update

  3. Previous Updates • LTAD • NCCP

  4. Current Status • BTG • SPF • Events • Canada Games • CWBL Open • Nationals

  5. Recent Happenings • Domestic Committee • Technical Packages • Classification Procedures • Women’s Summit • Database • CPC Club list • School Program Kit • 0.5

  6. To Do... • Database • CWBL Rosters & Schedules • Mini & Junior events • Assistance for the “newbie”

  7. High Performance Portfolio Update

  8. HP Staff • Since the last AGM: Paul Zachau – HP Director Stephen Bialowas – Junior Men Head Coach, C for P Coordinator Michael Broughton – Espoir Women Head Coach (1/2 time) Christina Swett – HP Coordinator

  9. Centres for Performance and Regional Training Centres Centres for Performance – Teaching - Coordinated by Stephen Bialowas - Basic curriculum in place Regional Training Centres – Training - Quality daily training is key - Curriculum prepared on a monthly basis by Sr. NT coaches

  10. WBC / University Program Purpose To produce athletes (male and female) who are capable of making a positive impact on the Canadian National Team programs. - Quality daily training - More quality competitive opportunities

  11. 2011 / 2012 Focus Senior Men Selection Camp (Jan 2011 – Toronto) Paralympic Cup Spitfire + Training Para-panamerican Games (Quals for London) Establishing “Futures” program

  12. 2011 / 2012 Focus Senior Women Selection Camp (Jan 2011 – Winnipeg) Paralympic Cup Spitfire + Training Para-panamerican Games (Quals for London)

  13. 2011 / 2012 Focus Junior Men Talent Identification leading to 2013 Better, more frequent training opportunities Playing opportunities with Futures and Seniors

  14. 2011 / 2012 Focus Espoir Women Selection Camp (in conjunction with Sr Women) Combined training and competition opportunities with Sr Women Artland Open (Germany – June) U25 World Championships (Brock University)

  15. 2010 Marketing And Communications Report

  16. Marketing and communications Major Goals • Define and implement brand • Raise awareness and enhance visibility • Expand core audience • Enhance existing partnerships & create new ones • Advocate to actively enhance role & influence

  17. Marketing and communications 1. Brand Implementation • 2010 Notable Accomplishments • Increased collateral • consistency • key messages • Current Projects & Future Plans • surveys (brand reaction / awareness) • crisis management policy

  18. Marketing and communications 2. Awareness/Visibility & 3. Audience • Website • Social Media • Newsletter • Media Relations • Other

  19. Marketing and communications • 2010 Notable Accomplishments • Benchmarks and analytics • Increased French content • Increased Multimedia/Streaming • Improved functionality • Current Projects & Future Plans • homepage • Stats • functionality • resolve technical issues Website

  20. Marketing and communications • Provide general info about WBC • Communicate news in timely manner • promote NT athletes and events • Promote domestic athletes and events • Introduce newcomers / encourage them to get involved • Communicate with internal audiences • Offer fans a variety of new contact / maintain interest • Create a positive image about sport Website Goals

  21. Marketing and communications Website Quickstats 1 year period (Oct 09 – Sep 10)

  22. Marketing and communications Website Growth

  23. Marketing and communications Website Pageviews

  24. Marketing and communications • 2010 Notable Accomplishments • Increased social media content • Increased social media audience • Better interconnectivity • 4000 visitors directed to website in 2010 • Current Projects & Future Plans • Develop social media policy/guidelines • Explore opportunities to grow audience • Explore incentives for sponsors • Alumni program Social Media

  25. Marketing and communications Social Media

  26. Marketing and communications Social Media

  27. Marketing and communications Social Media

  28. Marketing and communications Social Media

  29. Marketing and communications • 2010 Notable Accomplishments • Sample 2010 newsletter opened by 46% or recipients compared to industry average of 18.2% • Sample 2010 newsletter directed 459 visits to website (rep. 14% of referalls - 2nd only to Google at %33) • Current Projects & Future Plans • Explore opportunities: audience + promo • Increase interconnectivity • Incentives for sponsors Newsletter

  30. Marketing and communications

  31. Marketing and communications • 2010 Notable Accomplishments • Increased media attention • Targeted press releases • Access to info for media • Better interconnectivity • Current Projects & Future Plans • Daily media notes – major events • liaising MediaRelations

  32. Marketing and communications

  33. Marketing and communications

  34. Marketing and communications • National Team Statistics • Promotional Videos • general promo • introductory • event specific (U25) • athlete profiles Other

  35. Marketing and communications 4 – Expand Partnerships • 2010 Notable Accomplishments • 2010 NBA Jam Session Calgary • Greater collaboration with CPC, Raptors Canada Basketball, etc. • Current Projects & Future Plans • Obtain expertise • Sponsorship package • Long term hosting strategy (U25, 2014…)

  36. Marketing and communications 4 – Advocacy • 2010 Notable Accomplishments • 2010 NBA Jam Session Calgary • CPC Tim Frick Coaching Excellence Award. • Current Projects & Future Plans • Initialize Alumni Program • Mentorship Program (U25)

  37. 2010 Annual General Meeting

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