MARKETING 1.01

1. MARKETING 1.01 Practice Questions

2. What does applying the customer-orientation element of the marketing concept enable the business to do? 1-Offer products that consumers want to buy2-Persuade customers to buy its products3-Provide more products than consumers need4-Coordinate its marketing activities

3. What does applying the customer-orientation element of the marketing concept enable the business to do? 1-Offer products that consumers want to buy2-Persuade customers to buy its products3-Provide more products than consumers need4-Coordinate its marketing activities

4. By increasing awareness of the need for environmental controls, what has marketing done? 1-Made buying more convenient2-Regulated the standard of living3-Improved the quality of life4-Added usefulness to products

5. By increasing awareness of the need for environmental controls, what has marketing done? 1-Made buying more convenient2-Regulated the standard of living3-Improved the quality of life4-Added usefulness to products

6. According to the marketing concept, which option shows company commitment 1-Leaving marketing to the marketing department2-Teaching marketing to college marketing students3-Setting aside funds to research what customers want4-Pricing a product to maximize profitability per item

7. According to the marketing concept, which option shows company commitment 1-Leaving marketing to the marketing department2-Teaching marketing to college marketing students3-Setting aside funds to research what customers want4-Pricing a product to maximize profitability per item

8. Which marketing function helps businesspeople forecast how much will be sold in a given period? 1-Market planning2-Risk management3-Promotion4-Channel management

9. Which marketing function helps businesspeople forecast how much will be sold in a given period? 1-Market planning2-Risk management3-Promotion4-Channel management

10. Company XYZ has predicted it will sell 3,000 new microwaves during the "Back to School" sale.  Which marketing function is this business using? 1-Market planning2-Risk management3-Promotion4-Channel management

11. Company XYZ has predicted it will sell 3,000 new microwaves during the "Back to School" sale.  Which marketing function is this business using? 1-Market planning2-Risk management3-Promotion4-Channel management

12. After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image.  Which marketing function would come up with the new product? 1-Channel management2-Product/Service management3-Selling 4-Promotion

13. After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image.  Which marketing function would come up with the new product? 1-Channel management2-Product/Service management3-Selling 4-Promotion

14. Paul's plant food is losing its popularity among his customer base.  What marketing function would come up with the improved product? 1-Channel management2-Product/Service management3-Selling4-Promotion

15. Paul's plant food is losing its popularity among his customer base.  What marketing function would come up with the improved product? 1-Channel management2-Product/Service management3-Selling4-Promotion

16. What does the selling function involve that makes it so important? 1-Setting high prices2-Displaying products3-Contacting customers4-Obtaining feedback from vendors

17. What does the selling function involve that makes it so important? 1-Setting high prices2-Displaying products3-Contacting customers4-Obtaining feedback from vendors