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Perception Shifting in a Neurosociety: Ethical and Societal Implications

This article discusses the ethical and societal implications of perception shifting in a neurosociety, exploring the potential benefits and risks of neurotechnology advancements. It explores topics such as brain enhancement, the future of business, finance forecasting, neuroprivacy, and the societal impact of neurotechnology.

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Perception Shifting in a Neurosociety: Ethical and Societal Implications

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  1. Perception Shifting in a Neurosociety: Ethical and Societal Implications Zack Lynch Managing Director, NeuroInsights www.neuroinsights.com

  2. Using History to Illuminate the Future 1760 1820 1860 1910 1960 2010 2060 ?

  3. Neurotechnology Industry Taxonomy

  4. 1.5 Billion Individuals with Brain-related Illness in 2005 NUMBER OF PEOPLE BY INDICATION WORLDWIDE AND IN US SOURCE: NEUROINSIGHTS, WORLD HEALTH ORGANIZATION, UNITED NATIONS, NIH

  5. Cost of Brain Illness Will Be Recognized as One of the Leading Social and Economic Threats In addition to human misery the economic burden of brain-related illness exceeds $1T • 2002: Society for Neuroscience direct cost in U.S. > $548B • 2003: Pfizer direct and indirect cost worldwide > $1T • 2004: Harvard Medical School - Alzheimer’s in U.S. > $100B • 2005: European Union - Annual cost in EU > $350B

  6. Why Neurotech Now?Converging Technologies Enable Neurotech • Nanoscience • Electrode-array fabrication for neuroprosthetics • Drug delivery across blood brain barrier • Bioscience • Genetically engineered animal models • Stem cell differentiation and transplant • Information Science • Brain image processing • Control of neuroprosthesis and stimulation • Neuroscience • Functional localization and neurostimulation • Characterization of neurotransmitter receptors and growth factors

  7. Convergence of Low Cost Biochips and Brain Imaging Will Transform Treatment 10.00 DNA Sequencing Cost ($ per finished base pair) 1.00 0.10 0.01 .001 0.01 Noninvasive Brain Scanning Cost ($M per mm of resolution) 0.10 1.00 10.00 2015 1990 1995 2000 2005 2010 * Logarithmic Plot

  8. Neurotechnology: From Illness to Enhancement 2015-2040 1995-2020 Treat Illness EnhancePerformance

  9. A Big Difference: Therapy, Enablement, Enhancement 100% Enhancement (Super) Individual’s Capability* Enablement 50% Therapy 0% *Relative to peers Cognition Emotions Sensory Behavioral Traits

  10. Goals of Brain Enhancement? • Cognition • Faster learning, more “rational decision” making • Better memory retention, more focus, “smarter” • Emotions • Higher/lower arousal threshold, more/less control • Less anger, more empathy, greater pleasure, less pain • Sensations • More precise hearing, sensing, hearing • Better stamina, expand sensory breadth

  11. Some People Will Choose Brain Enhancement • Athletes • Strength and Endurance • Cosmetic surgery • 150% increase in past 5 years • Competitive advantage • In a global economy…

  12. The Future of Business: Neurocompetitive Advantage • Mental health ultimate competitive resource • Neurotechnology increases worker productivity • Increasing memory retention • Decreasing anxiety and stress

  13. Finance: Forecasting Emotions • Emotional states influence actions • People overestimate emotional impact Predicted Emotion Intensity Experienced Time • Neurofeedback systems improve financial forecasting • Reduce overestimation w/real-time impact bias feedback • Use emoticeuticals to stabilize emotional hot states

  14. Societal Impact of Neurotechnology • Promise • Cures for mental illness • Increases in human productivity • Transform industries • New forms artistic expression • Peril • Brain scanning for employment • Coercive memory erasure • Neurowarfare • Perception shift

  15. Brain Privacy:New Ethical and Legal Challenges • National security vs. Individual rights • Social stability vs. Individual safety • Equal access vs. Individual choice

  16. Societal Wild Card: Perception Shift • How will individuals who consciously shape their neurochemistry perceive… • Each other? • Family relationships? • Political rhetoric? • Economic outlook? • Consumer confidence? • Cultural norms?

  17. Perception Shifting in a Neurosociety: Ethical and Societal Implications Zack Lynch Managing Director NeuroInsights

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