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Explore the role of literacy in contemporary American society, focusing on reading, writing, and the impact of the web and electronic media. Examine literacy issues in the nation and personal lives, and consider the shift towards digital literacy. Understand the importance of different audiences and learn strategies for convincing and reaching them through written essays, presentations, and other mediums. Explore the principles of graphic design and web usability to enhance literacy. Discover ways to promote yourself and make a lasting impact in the digital world.
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Consider Literacy WRA150 The Evolution of American Thought Michigan State University Spring 2006 Suzanne Webb
Consider Literacy • Reading & Writing • The Web & Electronic Media
Reading • Our Text: Considering Literacy • As examples of our nation’s literacy issues • As examples in our own lives • Like or unlike our lives? • The Web: Scholarly Essays • As scholarly examples of Literacy • As examples of where we are heading • Our increasing writing abilities
Writing • Writing Essays • Exemplification • Compare & Contrast • Analysis • Argument • Supporting Your Argument
Argument • Supporting Your Argument • Know your Audience • Is there only one? • Who Are They? • Scholars • The General Public • Computer Savvy
Argument: Audience(s) • General Audiences Audience on the web Who is that End-User? • Specific Audiences Teachers Fellow Students Potential Employers Graduate School Committees Future Collegues
Supporting The Argument • Written Essay • PowerPoint Slide Show • Poster Board Competition • Brochures • Website • Press Release
Argument: The Audience • Reaching the Audience • Touching the Audience • Making them Care • Convincing the Audience • Covering the “other side”
Argument: Audience(s) • The Hostile Audience • Taking a Stance
Argument: Presenting Findings • Specific Audiences Conferences Presenting Your Findings Presenting Yourself Know your Material Dressing for Success
The Web • Reading What is Written • Legibility • Readability • Audience • Color • Font Choice • CRAP The Principles of Graphic Design • Contrast • Repetition • Alignment • Proximity
The Web • Reading What is Written • Reading What is Left Out • Literary Theory • Tone • Fun • Serious • Trustworthy
The Web It all comes down to… Usability If it’s not usable, literacy declines.
Tying it All Together • Ethics
Tying it All Together • Networking • Promoting Yourself
Tying it All Together • The way presentation affects literacy • How to Present Yourself • To Employers • To Collegues • To Teachers • To Graduate Committees • To the World