“The Year of the Volunteer”

1. “The Year of the Volunteer” 2009 National Convention Nashville ,TN G.C. Thornton

2. 1st Annual “State Chapter President’s Breakfast” • Objective’s • To share with you the current health of the NWTF • To seek your input and guidance on all issues critical to successfully executing the mission of the NWTF • To answer questions on the current state and future direction of the NWTF

3. NWTF Mission “The National Wild Turkey Federation is dedicated to the conservation of wild turkeys and the preservation of the hunting tradition.”

4. Where are we? Really! • Membership data ! • Historical financial data ! • Current year performance!

14. In 2008 - 468 Banquets did not have enough $’s to pay all or a part of the merchandise and membership dues! $655,000

15. Banquet History 2001 - 2008

16. “We must take a leadership role in our relationships with Banquet Committees”

17. Where are we? • We have a rich and wonderful history! • We are arguably the most successful conservation group in history! • We have a tremendous resource in our dedicated and talented volunteers! • We have old internal and new external challenges • Our recent history shows trends that are threatening to the NWTF, if not reversed!

18. “The Biggest Threat to the NWTF”

19. Time to Take Control Project T.O.M. Target Our Membership!

20. Project T.O.M. Overview Project TOM is addressing key needs of NWTF • Membership is churning annually and declining overall • The membership model – driven largely off of banquets – leaves opportunities untapped • Banquets performance varies in quality and consistency, contributing to membership decline • Systems are behind the times – therefore process visibility and control suffer

21. Technology Summary Technology projects will be valued and prioritized based on driving the success of the organization Mission Membership Conservationist Networker Pary Goer Shopper Hunter Services Banquets Internal Processes and Policies Performance Mgmt Members Only Value Banquet Mgmt Technology Infrastructure CAS Sales Force Tools Banquet Mgmt Interface Data WarehouseMembership Svcs E-commerce Membership Mgmt

22. We Interviewed 1,002 RDs, Members, Past Members and Potential members…. …and here’s what they said: • “We want the NWTF to communicate more using technology” • On-line registration, re-registration, auto re-registration (68% of members want online registration) • Web site is popular but need to organize and reflect segment attitudes and measure • Provide “members only” buying opportunities and services on line (81% of members want exclusive buying opportunities) • Use technology to remind members of upcoming events (45% of members want to be reminded)

23. Project T.O.M. • “We strongly support the NWTF mission and want to express this support in many ways” • Members want to volunteer: “Just ask me”. (73% of members want to be made aware of volunteer opportunities). Grow committee size. • Provide more product merchandising opportunities in response to hunting heritage (39% of members hunt 31-100 days per year) • Make local conservation activities and NWTF investments available on-line for members • More events; more communication of events for members • Clarify positioning and mission to attract new members; reinforce existing advocacy • “Reinforce the value of membership through exclusivity” • Merchandise, discounts & deals for members only • Web site content for members only • National on-line raffles • Association with NWTF logo is strong; strengthen and clarify positioning

24. Phase I Project Proposals Primarily Target “High Touch” Member Processes and Infrastructure • Banquet Operational Streamline Attend Banquets • Detailed customer transaction history • “Heritage Bundles” • Members only services • Member reminders • Enlarged Committees • Online ticket purchases • Online status tracking Register as Members Purchase Goods and Use Services • Online registration • Mission effectiveness communications • HH communications • Auto-Renewal • 3rd Party Prospects • “Whale” lists • Member profile data Support Mission • Committee recruitment tools

25. NWTF Moving Forward! • Reorganized! • Field management structure • Flatter organization • Expense reductions • Headcount down 4.3% from 12 months ago • Efficiencies • Project TOM • Emphasis on communications • New web site • Evaluating TV • Increased commitment to EFFECTIVE “Outreach Programs” • Conservation and Hunting Heritage spending budget up10% from prior year.

26. “If you are not changing internally, faster than the market is changing, you are going out of business.”Malcolm Forbes

27. “The NWTF of tomorrow” • “ We have a strong and promising future; only if we take charge, plan, train, provide leadership and motivate our members and volunteers.”

28. On Behalf of the staff and Board, Thank You for everything you do to support the mission of the NWTF

29. PA NWTF 2008-2009 Compare

30. Memberships Chapter/Chairman Challenge recruited 298 NEW members. Regular membership down 58 regular members 08 to 09

31. Memberships Sponsor membership (includes 1 WITO Sponsor member 08 & 09) is relatively stable (down 3 sponsors from 08 to 09) Hunting Heritage down 158 members from 2008 level

32. Memberships WITO down 63 members 08 to 09 Wheelin’ Sportsmen numbers affected by “donated membership” policy change

33. Memberships Jakes and Extreme Jakes membership numbers affected by “donated membership” policy change

34. Financial Contribution Diamond Life Sponsorship down $13,500 year to year

35. Financial Contribution Net$$ are down $48,637 from 2008 contributions Net/Net$$ are down $18,839 from 2008 contributions

36. Ideas, Suggestions, Solutions? Membership Drive: PANWTF Membership Gun Raffle - Recruit a member, win a gun! PANWTF Membership Drive Sporting Clays/Wing Nights - Bring a new member, shoot for free! Revise Banquet Invite Procedures, invite recent expired memberships Other membership recruitment ideas? Control Costs: Improve banquet attendance/meal count accuracy Cut back on PANWTF expenditures – review budget