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TRALARIN TEAM PROJECT

TRALARIN TEAM PROJECT. Juan José Fuertes Cebrián Pablo Genovard Carpio Marta Rubio Forner Lukasz Kusowski. TRALARIN TEAM PROJECT. LOCATION:. DULCES CONCHIN IS SITUATED IN THE CARMEN’S DISTRICT, ONE OF THE MOST FAMOUS PLACES IN VALENCIA. IT’S IN THE CENTER OF THIS DISTRICT.

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TRALARIN TEAM PROJECT

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  1. TRALARIN TEAM PROJECT Juan José Fuertes Cebrián Pablo Genovard Carpio Marta Rubio Forner Lukasz Kusowski

  2. TRALARIN TEAM PROJECT LOCATION: DULCES CONCHIN IS SITUATED IN THE CARMEN’S DISTRICT, ONE OF THE MOST FAMOUS PLACES IN VALENCIA. IT’S IN THE CENTER OF THIS DISTRICT. IT’S CLOSED TO NA JORDANA, A REALLY IMPORTANT FALLA. THIS IS THE REASON BECAUSE MANY TOURISTS VISIT THIS ZONE.

  3. TRALARIN TEAM PROJECT LOCATION BENEFITS: City Center Tourists Public transport Easy to get it Many people working

  4. Location detail

  5. TRALARIN TEAM PROJECT HISTORY: DULCES CONCHIN BELONGS TO CONCHIN. THIS WOMAN BEGAN TO WORK IN A LITTLE ROOM OF HER HUSBAND’S FACTORY. SHE CARRIED HER FIRST CROISSANTS TO ANOTHER BAKERY. IN THE 50’S MANY PEOPLE DIDN’T HAVE ENOUGH MONEY TO FOUND AN OWN FIRM. THE FIRM STARTED TO GO QUITE WELL. THE OTHER BAKERY BURNT CONCHIN’S CROISSANTS BECAUSE THEY WERE LOSING MANY CUSTOMERS. THEN, CONCHIN’S HUSBAND GAVE HER A SMALL PLACE WHERE SHE COULD MAKE CROISSANTS. AFTER ALL, THE BUSINESS GROWED AND GROWED

  6. TRALARIN TEAM PROJECT BUSINESS SECTOR: THIS FIRM IS A SMALL TRADITIONAL BAKERY. IT DELIVERS TO THE CUSTOMERS CROISSANTS, BREAD, AND OTHER BAKERY PRODUCTS. Two examples of gastronomy firms

  7. TRALARIN TEAM PROJECT BAKERY BUSINESS SECTOR IN VALENCIA: BIG FIRMS (GASTRONOMY, SELLERS…) THIS FIRM SMALL SHOP SMALL SHOP SMALL SHOP THESE SMALL SHOPS AND THE BIG FIRMS, ARE NON PRODUCERS, SO THAT’S THE BUSINESS

  8. TRALARIN TEAM PROJECT COMPETITORS: THE BAKERY DOESN’T A LOT OF COMPETITORS. THEY DELIVER THEIR PRODUCTS IN ORDER TO TOUT (SELL AGAIN); THE MOST IMPORTANT FOR THIS FIRM IS THE QUALITY. THE OTHER 15 OR 20 COMPETITORS HAVE LOWER PRICES, BUT IT DOESN’T MIND. THIS FIRM OFFERS MORE QUALITY WITH A HIGHER PRICE, AND THERE’S NO ONE WHO DOES IT.

  9. TRALARIN TEAM PROJECT COMPETITORS (other closer bakeries):

  10. TRALARIN TEAM PROJECT STRATEGY: NOWADAYS, THE STRATEGY OF THE BAKERY IS REALLY CONSERVATIVE. THE FIRM DOESN’T WANT TO GROW UP. THE REASON IS THAT, TODAY THEY CONTROL THE MARKET, THE PRICES, THE SELLERS AND THE PROBLEMS THAT COULD HAPPEN ARE SMALL PROBLEMS. THE BUSINESS MODEL, HAS LOTS OF YEARS AND HAS GONE QUITE WELL; THEY DON’T WANT TO CHANGE THAT. ALL THE WORK IS “HAND-MADE”; THEY FIRM DOESN’T HAVE MANY MACHINES; THE PRODUCTION IS REALLY TRADITIONAL

  11. TRALARIN TEAM PROJECT PRODUCTION DETAIL

  12. TRALARIN TEAM PROJECT SHOP DETAIL

  13. TRALARIN TEAM PROJECT SUGGESTED FUTURE STRATEGY: THERE IS ANOTHER BAKERY CLOSER THAN OUR’S THAT COULD BE SET AS AN EXAMPLE TO ELABORATE A FUTURE STRATEGY. THIS BAKERY IS IN PLAZA DE BOLSERÍA. THE FIRM IS NEAR A FAMOUS PUB, A DISCO AND OTHER CLUBS (LIKE PASTELERIA CONCHIN). THE BUSINESS IS TO OPEN ALL NIGHT AND TO GET CUSTOMERS IN THE STREET. IT’S A FACT THAT PEOPLE WHO GET’S OUT FROM A PARTY, AND AFTER DANCING, ARE HUNGRY. MANY PEOPLE WALK AROUND BARRIO DEL CARMEN LOOKING FOR SOME FOOD, AND IN THIS WAY WE COULD FIND A GOOD BUSINESS.

  14. TRALARIN TEAM PROJECT ORGANIZATIONAL STRUCTURE: OWNER (PEDRO) 12 BAKERY EMPLOYEES DELIVERY VAN DELIVERY VAN DELIVERY VAN

  15. TRALARIN TEAM PROJECT PRODUCTS: DULCES CONCHIN, PRODUCES CROISSANTS, AND OTHER BAKERY PRODUCTS (INCLUDING SALTED PRODUCTS). THEY SELL CROISSANTS TO MANY BUYERS; FOR THE FIRM IS REALLY IMPORTANT TO HAVE GOOD PRODUCTS AND THEY NEED TO HAVE ALWAYS SOME STOCK. THIS FACT, IS SOLVED. THEY HAVE A BIG FREEZER WITH CROISSANTS.

  16. TRALARIN TEAM PROJECT FREEZER DETAIL

  17. TRALARIN TEAM PROJECT DESIGN OF A NEW GOOD: A SALTED CROISSANT. WE THINK IT WOULD BE A NEW GOOD FOR THIS FIRM. IT COULD BE SOLD TO THE SAME CUSTOMERS WITHOUT MEANING A COMPETITION BETWEEN THIS NEW GOOD AND THE OTHER SWEET PRODUCTS. IN CASE OF MASSIVE PRODUCTION IT WOULD BE NOT NECESSARY TO BUY OTHER MACHINES. THESE SALTED CROISSANTS CAN BE MADE BY THE MACHINES THEY ALREADY HAVE.

  18. TRALARIN TEAM PROJECT 10 OM DECISSIONS: THE 10 DECISSIONS, APPLIED IN THE FIRM

  19. TRALARIN TEAM PROJECT A estimation : the age of the customers

  20. TRALARIN TEAM PROJECT A estimation : Which type opf customers are

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