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Rhetoric and Analysis

Rhetoric and Analysis. What is rhetoric?. Aristotle defines rhetoric as “The faculty of observing in any given case the available means of persuasion ” In other words, rhetoric is t he study and use of language to discover or gain a specific purpose. Rhetoric defined.

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Rhetoric and Analysis

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  1. Rhetoric and Analysis

  2. What is rhetoric? • Aristotle defines rhetoric as “The faculty of observing in any given case the available means of persuasion” • In other words, rhetoric is the study and use of language to discover or gain a specific purpose

  3. Rhetoric defined • Break down the quote as follows: • Faculty • Of observing • All the available means • Of persuasion • In a given case

  4. Rhetoric continued • Rhetoric is effective communication and a rational exchange of opposing viewpoints • Rhetoric is situational, so one must take into consideration many components prior to speaking or writing including: • Context – the occasion or time and place of the speaking or writing • Purpose: the goal the speaker or writer wants to achieve

  5. Three Ways to Analyze Rhetoric • TRIANGLE • Speaker • Subject • Audience • See page 3 in The Language of Composition

  6. SOAPSTone • Speaker • Occasion • Audience • Purpose • Subject • Tone

  7. Joliffe’s Rhetorical Framework • Considers the rhetorical situation, appeals of persuasion, organization, tone, and surface features of a speech or work of writing • Rhetorical situation = exigence, audience, purpose • Organization = patterns of development and transitions • Tone – attitude of the author or speaker • Surface features = diction, syntax, figurative language, imagery

  8. Appeals of Persuasion • Ethos, Logos, and Pathos (pp. 4-6 L of C) • Ethos – used to build credibility and trust; author attempts to establish a connection with audience • Logos – clear, rational ideas; clear main idea with details, examples, facts • Pathos – emotional appeal; use of personal anecdotes

  9. In Class (or for homework) • Open The Language of Composition to page 6 • Using first SOAPSTone and then the Joliffe rhetorical framework handout as a guide, read and analyze Jody Heyman’s article “We Can Afford to Give Parents a Break” • Complete both methods of analysis and be ready to discuss merits and drawbacks of each

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