National Fruit and Vegetable Nutrition Coordinators Teleconference September 6, 2011

1. Highlights and Opportunities through SNAP-Ed: California’s Supplement to the Journal of Nutrition Education and Behavior National Fruit and Vegetable Nutrition Coordinators Teleconference September 6, 2011 Susan Foerster, Tanya Garbolino, Betty Sun Network for a Healthy California California Department of Public Health

2. Objectives for Today’s Call • Outline requirements of new SNAP-Ed statute and funding, relative to FV • Encourage Coordinators to work in the new SNAP Nutrition Education and Obesity Prevention Grants Program of the Healthy, Hunger-Free Kids Act • Empower Coordinators with tailored, proven SNAP-Ed interventions to offer to SNAP state agencies

3. Our Jobs in the Network • Betty Sun, RD—Manager, Power Play! Campaign • Tanya Garbolino, MPA—Administrator, Fruit, Vegetable and Physical Activity Campaigns and Programs • Susan Foerster, MPH, RD—Chief, Policy, Planning and Partnerships • Network focuses on FV, PA, food security, SSB; targets 7M parents and kids statewide as social marketing campaign

4. Sec 241. Nutrition Education and Obesity Prevention Grants Program • Healthy, Hunger-Free Kids Act of 2010 amended SNAP in Farm Bill, built on advocates’ efforts from 2008, and may fund: • ‘Any evidence-based, allowable uses’, e.g., individual, group… as per Dietary Guidelines for Americans • Comprehensive, multi-level interventions at multiple, complementary organizational and institutional levels with community and public health approaches; mandates consultation with CDC • Capped at $375M through 2018; eliminates State Share; USDA ‘requirements’ to be issued by January 1, 2012; funds all states; reallocation starting 2014

5. Why SNAP-Ed Matters • May reach all persons w/ incomes <185% FPL, e.g., 20+% of U.S. population, to address health disparities, especially families with children • FV are a DGA priority, e.g., ‘half a plate’ • FV intake nationally has been static, possibly dropping in low-income groups • Offers new synergies with other USDA, CDC and MCH programs, ACA/HCR and foundations

6. Policy Purposes for Sharing Success: • Put in one place as complete a picture of how a comprehensive, multi-level systems-oriented social marketing campaign can look • Demonstratethat public health approaches to SNAP-Ed work • Reach key audiences, share new approaches, facilitate adoption/institutionalization • Refute OMB, Congressional perceptions that SNAP-Ed has ‘no demonstrated results’ • Show ROI, encourage investment in PH approaches, and take to-scale to help end disparities

7. What It Contains—the ‘Art’ • New PH evidence-base with diverse segments of SNAP-Ed audiences and communities • Multiple delivery channels and venues • A sustainable, systems approach to change • New evaluation approaches and techniques • Amazing FV trends over 10 years, coinciding with scale and scope of effort

8. Educational Resources

9. Educating Adults through Community Based Organizations and Direct Health Service Providers • Fruit, Vegetable, and Physical Activity Toolbox for Community Educators • 14 lessons with handouts • Video DVD • Music CD • Playing cards for use with lessons • Lessons available for download at www.network-toolbox.net • Available for purchase at www.championsforchangematerials.net/

10. Fruit, Vegetable, and Physical Activity Toolbox for Community Educators • Evaluated with African American women ages 18-54 • Quasi-experimental design with treatment and control groups • Improved knowledge, beliefs, self-efficacy and behaviors related to fruits, vegetables, and physical activity

11. Reaching Adults through SNAP Offices and other Community Venues • Food Stamp Office Resource Kit • Good Food TV video • Poster • Brochure • Recipe cards • Available for purchase at www.championsforchangematerials.net/

12. Food Stamp Office Resource Kit • Usage and recall in California food stamp offices • Exit surveys and observations • 70% unaidedrecall of at least one FSORK element, most often the video • Most clients watched/glanced for 1-5 minutes of possible 20; short segments important

13. Reaching Children through Schools • Children’s Power Play! Campaign School Idea & Resource Kits • Available for download at www.networkforahealthycalifornia.net/ powerplay • Available for purchase at www.championsforchangematerials.net/ • Harvest of the Month • Available for download at www.harvestofthemonth.com

14. Tools for Practioners

15. CX3 • Communities of Excellence in Nutrition, Physical Activity, and Obesity Prevention (CX3) • Designed to examine environments as a means of targeting nutrition education efforts and offering expanded methods that lead to community action • GIS mapping and field surveys • CX3 Retail Scoring System Tool developed

16. Assessing your retail food environment

17. http://www.ers.usda.gov/foodatlas/

18. Social Network Analysis A way to evaluate your partnership structure

19. Fragmentation Density

20. Other Network Interventions in the Pipeline for FFY 12 • ReThink Your DrinkTM—Ads, signage, locations, age groups • More scope with retail, worksite, PA • Harvest of the Month expansion, LMSB2S • Farm-to-School Task Force • Pre-school, afterschool, middle and high school programming w/ FV • Champion programs with moms, youth, kids, intermediaries

21. Network for a Healthy California – Contact Info susan.foerster@cdph.ca.gov tanya.garbolino@cdph.ca.gov betty.sun@cdph.ca.gov Phone: 916-449-5400 www.cachampionsforchange (consumer website) www.networkforahealthycalifornia.net (website for partners)

22. Questions?