1 / 12

Marketing Portfolio

Marketing Portfolio. Aisha Strothers 10/10/2012. Table of Contents. Cover Letter ..............................................3 Resume .....................................................4 Email Marketing Samples........................6 Sample Social Media Calendar………...10

terri
Download Presentation

Marketing Portfolio

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Portfolio Aisha Strothers10/10/2012

  2. Table of Contents Cover Letter ..............................................3 Resume .....................................................4 Email Marketing Samples........................6 Sample Social Media Calendar………...10 References…...........................................11

  3. Aisha H. Strothers 4006 Sentinel Drive, Indian Trail, NC 28079 (704) 497-0809 astrothers@carolina.rr.com October 10, 2012 Dear Sir or Madam: I would like to be considered for the Communications and Marketing Director position posted on CareerBuilder.com. I see that you are seeking a candidate who is an effective communicator. While my work experience has not been specifically in marketing, I have had to use marketing and communications in my work as a fundraiser to attain success. I am relatable and have a knack for developing relationships. In addition, I can express myself verbally and in written form. These abilities, compounded with my background in marketing, my experience in non-profit fundraising, and my passion for helping children makes me an excellent fit for this position at Alexander Youth Network. I was most recently the Assistant Director of Development for Care Ring, a Charlotte non- profit that works to provide access to healthcare for uninsured and underinsured individuals. In this capacity, I identified and cultivated donors; oversaw the Young Professionals Committee; prepared faith-based and community grants; produced and oversaw direct mail campaigns; produced e-newsletters and other email correspondence distributed to agency supporters; organized and managed fundraising and program events; and managed agency and event volunteers. As a non-profit professional, my knowledge rewards me with a broad skill set and a capacity to adapt across business disciplines and environments. I have no doubt that this drive and enthusiasm will carry over into any future position that I hold. In addition to my experience, I am a quick study, a resourceful planner and organizer, a self- starter, and I am both an effective leader and a team player. I am eager to talk with you about my potential to contribute to Alexander Youth Network’s goals. You may reach me by phone or email. I look forward to hearing from you soon. Sincerely, Aisha Strothers

  4. Aisha H. Strothers4006 Sentinel Drive, Indian Trail, NC 28079(704) 497-0809 . astrothers@carolina.rr.com Objective: A resourceful and passionate non-profit professional looking to use past experience, knowledge and broad skill set to advance the mission and vision of an organization. Professional Experience Assistant Director of Development, August 2008 – May 2012 Care Ring, Charlotte, NC Worked closely with Director to determine agency funding needs. Demonstrated success working with Board, donors, volunteers, staff and community organizations. Identified and cultivated individual donors and communities of faith. Created and implemented a board cultivation and solicitation plan. Prepared successful grant applications for faith-based and community organizations. Launched several fundraising events: an annual Gala and auction raising $80K; an annual luncheon raising $100K; initiated an annual Casino Night that went from raising$8K its first year to raising $44K its fourth and most recent year. Produced quarterly email newsletters that marketed the agency’s mission. Identified and implemented profitable Groupon campaign as new funding source and public awareness initiative. Created new quarterly direct mail strategy that increased its revenue line by 25%. Managed agency’s volunteer program. Development Associate, December 2007-July 2008 Care Ring, Charlotte, NC Coordinated direct mail appeals. Researched potential grant opportunities. Organized annual fundraising and communication events. Coordinated volunteers for events. Generated financial reports in a timely manner. Special Events and Database Manager, January 2001 – August 2006 Goddard Riverside Community Center, New York, New York Organized annual fundraiser that grossed $100K. Increased revenue for young professional fundraiser by $20K over two years. Planned cultivation events for key donors. Coordinated event volunteers. Worked with Board and committees to increase awareness of events and mission. Researched current and potential individual donors. Developed and nurtured relationships with volunteers, donors and vendors. Coordinated quarterly direct mailings. Managed agency’s donor database. Managed press and media relations.

  5. Development Associate 1999 - 2001Greyston Foundation, Yonkers, New YorkPlanned and produced programmatic and special events.Composed and distributed press releases.Oversaw the development of the annual report/newsletter.Managed database and prepared acknowledgements.Researched potential foundation and corporate funders.Prepared foundation and corporate proposals.Development and Marketing Assistant, 1998 - 1999White Plains Hospital Center, White Plains, New YorkOrganized campaign events involving current and potential donors.Developed press releases for hospital’s activities and events.Updated web site to reflect changes and happenings in the hospital. Developed promotional materials for campaign as well as for the organization.Developed databases distinguishing the various types of donors. Researched potential donors for capital campaign and developed proposals. ProgramAssistant, 1994 - 1997Department of Health, Washington, D.C.Coordinated and implement city-wide health programs. Developed marketing communications for health promotion events. Developed contracts and managed budgets for vendors and other service providers. Researched, analyzed and maintained data provided by health programs for use in internal and external reporting and in federal grants. Education Howard University, Washington, D.C., B.B.A., Marketing; December 1996 Additional Skills and Coursework Highly computer literate with experience on Microsoft Office, Raiser’s Edge, PageMaker, Quark Express, Front Page, Dreamweaver, Donor 2, as well as the use of email marketing sites such as Constant Contact and Mail Chimp. Attended several workshops and roundtables on individual giving, grant writing, direct mail, special events, marketing and social media fundraising. Received Fundamentals in Fundraising certificate in June 2001 and a refresher in August 2010. Volunteer work Girl Scouts USA, Hornets Nest Council Girl Scout Leader from August 2006-Present Sponsorship Coordinator for the Union 1 Service Unit Team from 6/09-6/11 YMCA of Mount Vernon, NY Board Member from 2004-06; Served on Fundraising and Event Committee.

  6. Created e-newsletter and other email templates for Care Ring using Mail Chimp.

  7. Created E-blast templates for campaigns for Care Ring with Mail Chimp.

  8. Created e-blast templates to promote upcoming events for Care Ring in Mail Chimp.

  9. Created copy for Facebook & Twitter for Care Ring

  10. Sample Social Media Calendar and Messaging for Event 9/7/11 Hope everyone’s refreshed from the long weekend! We are excited to be preparing for our annual Hope for Community Health Luncheon approaching fast on Oct. 27th- Don’t forget to mark your calendar! 9/12/11 “Sharing Care Ring” Fact of the Day: We have been in existence since 1955? Half of a century old and still going strong! Check out our website for more info www.CareRingNC.org. 9/14/11 Sending a huge ‘Thank You’ to @OrthoCarolina- our presenting corporate sponsor for the Oct. 27th Care Ring Luncheon! 9/19/11 “Sharing Care Ring” Fact of the Day: There are over 167,000 uninsured Char/Meck residents in our area? Care Ring provides access to those in need! Check out our website at www.CareRingNC.org. 9/21/11 Just got back from visiting the Hilton Charlotte Center City Hotel and sampled the delicious lunch we will be serving at the Care Ring Luncheon. Can’t wait to try the dessert on Oct. 27th! Thanks to the Hilton Center City for today’s amazing meal, everyone has a lot to look forward to! 9/21/11 Are you looking to get more involved? Join Care Ring’s Young Professional Council this Monday at 6pm at Care Ring! Membership is open to all ages, with a primary focus group of 21–35 years old. This great networking opportunity will help make a difference for those in our community who are struggling to provide health care for themselves and their families. Together, we can help make this happen! Our office is located in the Children and Family Services Center, 601 East 5th Street, Charlotte, NC 28202. Free parking is in the lot behind the building. For more info call 704-375-3748 or email astrothers@careringnc.org. 9/26/11 “Sharing Care Ring” Fact of the Day: Care Ring is home to three high quality, affordable healthcare programs? Nurse-Family Partnership, Low Cost Clinic, and Physicians Outreach. More info on all three programs at www.CareRingNC.org. 9/28/11 We are proud to announce Scott Graf, host and reporter at WFAE, as our emcee at our Oct. 27th Hope for Community Health Luncheon! Call today to reserve a luncheon seat and see Scott in person! 10/3/11 “Sharing Care Ring” Fact of the Day: The mission of Care Ring is to empower individuals with limited resources to establish and maintain good health. More than 7 thousand children and adults use our services each year. More info at www.CareRingNC.org. 10/5/11 Shout Out to our 50 volunteer Table Captains who are inviting their friends to our Oct. 27th Luncheon- we couldn’t do it without you!

  11. Additional Experience Other marketing responsibilities I’ve had include: • Website updates • Brochure & flyer creation • Crafted & distributed press releases • Drafted copy for website, email distributions, Facebook & Twitter • Advertisement placement research • Liaison with graphic designers • Liaison with public relations firm

  12. References Jen Algire 704-975-2081 (cell) jalgire@clarkregionalfoundation.org Jen was the Executive Director at Care Ring for 10 years prior to moving onto Premier Healthcare Alliance in Charlotte as their Chief of Staff. She is now the President of the Clark Regional Foundation for the Promotion of Health in Lexington, KY. Rachel Smith (931) 580-5887 (cell) dcwildcat02@yahoo.com, rasmith@alumni.davidson.edu Rachel was my direct supervisor at Care Ring for four years before moving on to the Major Gifts Officer for the Nothing but Nets campaign at the UN Foundation. Nadine T. Dennis (Now employed by NACME, Inc.) 440 Hamilton Avenue, Suite 302 White Plains, NY 10601-1813 (914) 539-4010 ext. 221 (w) ND122698@aol.com Nadine was my supervisor at the Greyston Foundation and my first supervisor at Goddard Riverside. Lily Morgan Goddard Riverside Community Center 593 Columbus Avenue New York, NY 10024 (212) 873-6600 lmorgan@goddard.org Lily was my last supervisor at Goddard Riverside. She was the Director of Development at the time, and is now the Director of the OPTIONS Program there. Roy P. Wheeler 268 West Coleman Blvd., Ste. 1B Mount Pleasant, SC 29464 (843) 971-8801 (cell) rpw@cdsfunds.com Roy was my supervisor at White Plains Hospital where I served as the Campaign Assistant for a capital campaign.

More Related