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Entertainment Strategies

FanTrust. Entertainment Strategies. For the Love of the Game Putting Fan Culture at the Heart of Game Craft. PUT NAME OF TALK HERE. Fans take interactivity beyond the game. Will you be there to meet them?. We hold these truths to be self-evident. Story is important

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Entertainment Strategies

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  1. FanTrust Entertainment Strategies For the Love of the GamePutting Fan Culture at the Heart of Game Craft PUT NAME OF TALK HERE

  2. Fans take interactivity beyond the game. Will you be there to meet them?

  3. We hold these truths to be self-evident • Story is important • Interacting with gamers goes beyond game play • A conversation is a type of interactivity

  4. Will there be a Nobel Prize for game stories?

  5. “The story was the bushman’s most sacred possession. These people knew what we do not; that without a story you have not got a nation, or culture or civilization. Without a story of your own to live, you haven’t got a life of your own.” -- L. Van der Post, The Lost World of the Kalahari

  6. Thousands of hours of game design? Years of game play? At latest count, there are 27,870 Final Fantasy storylines written by gamers appearing on just one unofficial website: FanFiction.net

  7. From “aficionado” to “zealot,”your fan by many other names……. Investor Contributor Subscriber Patron Supporter Groupie Authority Repeat Customer Core Client Critic Champion Member Viewer Well Wisher Meal Ticket

  8. If you look up “Fan Fiction” on Google, you get more than 2 million links!

  9. The Web is your oyster

  10. Genres • Fan Fiction • Blogs: “Grand Text Auto” • LitCrit • Reviews • Mods • Role play and other game interaction

  11. It all started with a naughty idea about Kirk and Spock… “Get a life.” William Shatner to Star Trek fans

  12. “Filk” & “Slash” Fans also create other tributes to storylines: • “Filk” is folk music by fans about their favorite TV shows or characters • “Slash” is erotica by fans featuring explicit sex between established characters

  13. Fan Question: “I have written a script for my favorite game. Where can I send it?”Corporate Answer: “Keep on writing.....the more you write the better you will get !!But... ALL unsolicited ideas and scripts are left unopened and are THROWN AWAY. This is for YOUR protection.”

  14. Who are these people? • People who critique and people who create • One expert estimates that 98% of fanfiction is written by women • The New York Times calls fan-written criticism “electronic tough love”

  15. Fans: Outsiders or Insiders?

  16. “If someone had told me when I was growing up in New York City that someday people would win tens of thousands of dollars, automobiles, and other prizes from being good at games I’d have told them to double up on their medication.” -- Angel Munoz Cyberathlete Professional League Founder & President

  17. Fun & games… or games sweatshop?

  18. Competitive video game play will be the next “Reality Television”.

  19. Does bad TV make good games?

  20. “Five years from now every game will have a story.” -- Nokia game producer

  21. From Fandango (what not to do) to Fantastic (how to be fabulous)!

  22. The changing business of Fans

  23. “Thanks for taking the time to check these pages out, and enjoy!” -- Chief Executives BioWare, Company Webpage quote • Good game companies are exploring and exploiting direct relationships with Fans • Today’s technology makes connecting Fans and Brands easy and relatively inexpensive • Fans seek entertaining and well-run places to form communities-of-interest and swap ideas

  24. Old media meets new media? “Nielsen Plays New Game, Adds Videogame Ratings Service” -- MediaPost Headline 2004

  25. Lead from your strengths • Extend interactive storytelling beyond the game • Cultivate Fans online • Analyze Fan intelligence • Staff for the fan future

  26. Trends Trends

  27. Heroes Heroes

  28. Keep Your Fans in the Picture www.FanTrust.com Catherine Warren, President

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