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Learn theories and tools for community organizing, stakeholder relationship development, and stakeholder/community deliberation for reducing AODV problems. Explore Robert Quinn's change strategies, traditional and emerging AODV prevention strategies, and employing transformational perspectives. Gain insights into collaboration, building trust, interest dovetailing, and achieving positive outcomes in creating environmental change. Examples from different fields and cultures will be shared.
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Building CoalitionsPART ONE Linda Major Ian Newman University of Nebraska-Lincoln Tom Workman University of Houston-Downtown
Overview of Workshops • Focus is on the PROCESS of working with diverse stakeholders across the community in order to create environmental change that reduces AODV problems. • PART 1 will focus on the basic theories and tools to community organizing and stakeholder relationship development • PART 2 will focus on organizing opportunities for stakeholder/community deliberation and decision-making
Resources • Deep Change: Discovering the Leader Within, Robert E Quinn (1996) • Building the Bridge As You Walk On It: A Guide for Leading Change, Quinn (2004) • Change the World: How Ordinary People Can Achieve Extraordinary Results, Quinn (2000) • The Speed of Trust, Stephen Covey (2007) • The Art of Engagement: Bridging the Gap Between People and Possibilities, Jim Haudan (2008)
Robert Quinn’s Model of Four Change Strategies (2000) Level 4: The Transforming Strategy Transcend self; emphasis on emergent reality Level 3: The Participating Strategy Open dialogue; emphasis on relationship Level 2: The Forcing Strategy Leveraging behavior; emphasis on authority Level 1: The Telling Strategy Rational persuasion; emphasis on facts
Strategies in Action: Traditional AOD Prevention Level 1: The Telling Strategy • Alcohol & other drug education programs • Peer education • Epidemiology-driven reports • Social norms marketing
Strategies in Action: Traditional AOD Prevention Level 2: The Forcing Strategy • Substance prohibition/control • Zero tolerance policies • Hospitality beverage control • Increased enforcement efforts • Adjudicating AOD-related behaviors
Emerging Strategies: AODV Prevention Level 3: The Participating Strategy • Campus-Community task forces and coalitions • Public forums on AODV • Broad stakeholder involvement in addressing issues
“Informed Deliberation” • A process where stakeholders are educated around a set of data and perspectives about a problem • Perspective sharing broadens understanding for all stakeholders • All stakeholders participate in collaborative problem-solving with new understanding of the issues
The Transformational Perspective • First step to transforming a community is transforming my own thinking as a leader • Fundamental paradigm shift about the community and its issues • My understanding of the problem from multiple stakeholder perspectives • My vision and beliefs about the outcome of change • My collaboration with a broad range of others by identifying the talents, skills and interests they bring to the table • My comfort with chaos • A matter of integrity: clarifying my motivations and my own perspectives
Employing Quinn’s Perspectives to Create A Model of Community Organizing for AODV Environmental Change The transcending frame enables coalition leaders and members to think broadly about collaborating between interests, recognizing the needs and concerns of others, and operating from a vision of abundant opportunity The Participating Strategy All three Strategy choices are viable when appropriate to the situation and objective The Forcing Strategy The Telling Strategy TRANSCENDING FRAME
Examples from the Field • Responsible Hospitality Council • The Nebraska Alcohol Policy Symposium • Enacting A New Digital Driver’s License Law • Working with the Students at UNL • Student Government • “We Agree” Campaign • Fraternities and Sororities • “Greek ReEvolution”
Tools for Collaboration • Relational Development • Shared values • Shared perspectives • Establishing trust • Interest Dovetailing & Bridging • Interest versus position • Identifying Trade-Offs and Tensions • Facilitating Stakeholder Success
First Steps • Transformation of Paradigms • Rethinking advocates and opponents • Identifying positive contributions regardless of ultimate interests • Mentoring & Skill Development • Building New Partnerships Per Plan • Maintaining Vision & Energy
Results • Enactment of new policies • Increase in support across community • Reduction in binge drinking rates and related problems
Applying the Model Across Cultures Examples from other countries
For more information • Tom WorkmanUniversity of Houston-DowntownWorkmanT@uhd.edu713/221-8952 • Linda MajorUniversity of Nebraskalmajor1@unl.edu402/472-2454www.nudirections.org • Ian NewmanUniversity of Nebraskainewman1@unl.edu402/472-3844