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Graeme Kidd President, Cittaslow UK enquire@cittaslow.org.uk

Graeme Kidd President, Cittaslow UK enquire@cittaslow.org.uk. Slow. What is “Slow”? Who is behind it? Why is it good? How it works … in Ludlow. What is Slow?. Creates a climate for change One route to living life at a human scale

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Graeme Kidd President, Cittaslow UK enquire@cittaslow.org.uk

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  1. Graeme Kidd President, Cittaslow UK enquire@cittaslow.org.uk

  2. Slow • What is “Slow”? • Who is behind it? • Why is it good? • How it works … in Ludlow

  3. What is Slow? • Creates a climate for change • One route to living life at a human scale • Practical ways of improving well-being and ‘quality of life’ • Celebrates diversity, supports local micro-economy • Cittaslow or ‘Slow Cities’ is Eco Government or Eco Urbanism

  4. What is Slow? • festina lente • About quality, tradition, diversity • A positive, progressive approach • A mindset or practical philosophy • A growing international movement • Not aligned with a political party

  5. Carlo Petrini

  6. What is Slow Food? • Reaction to Fast Food • Good, Clean, Fair • Over 80,000 members worldwide • Local group: the Convivium • Terra Madre, Ark, Presidium • Foundation for BioDiversity • University of Gastronomy

  7. Slow: a little bit of history • 1986 Slow Food established • 1999 Cittaslow set up in Italy • Greve-in-Chianti • Orvieto • Bra • Positano • 2005 Cittaslow International

  8. Orvieto - headquarters of Cittaslow Italy/international

  9. UK Perth Mold Berwick Aylsham Diss Ludlow

  10. Sokndal - part of Cittaslow Norway

  11. National networks • UK • Norway • Germany • Poland • Australasia

  12. In Development • Spain • Portugal • Belgium • Austria • Denmark • France • South Korea

  13. In Development • Ireland?

  14. So what is a Cittaslow? • A town where it is good to live • Part of a network of towns • A place where a certain attitude of mind prevails • A quality town… in the sense that quality of life is important to all – permanent and temporary residents

  15. So what is a Cittaslow? • Town with fewer than 50,000 people • Scored 50 percent against Cittaslow assessment - 60 goals • Larger town or city can be a Cittaslow Supporter • Other bodies or groups can be a Cittaslow Supporter

  16. The Cittaslow Mindset • Builds on Slow Food principles and extends them into areas other than food, drink and hospitality • A way of life and of living that looks to improve the fabric of life for all • Connects people, local government and Slow Food with a common goal

  17. Cittaslow embedsthe Slow approachinto your municipalityEco Government or Eco Urbanism

  18. Why join Cittaslow? • It makes good sense • Provides some guiding principles for good government and good practice • Helps keep your town ‘on course’ • Develops or crystallises partnerships • It’s about being, doing, and enjoying • Plugs you into a network • Provides a hook

  19. Cittaslow Goals • Environment • Infrastructure • Quality of Urban Fabric • Encouraging Local Produce/Products • Hospitality and Community • Boosting Cittaslow awareness

  20. Cittaslow Goals How Ludlow works on just one of the Cittaslow goals - encouraging local produce and local products…

  21. Cittaslow Goals • Encourage Local Produce/Products: • Register of producers in the hinterland

  22. Cittaslow Goals • Encourage Local Produce/Products: • Events and training for local skills

  23. Cittaslow Goals • Encourage Local Produce/Products: • Events and training for local skills

  24. Cittaslow Goals • Encourage Local Produce/Products: • Events and training for local skills

  25. Cittaslow Goals • Encourage Local Produce/Products: • Space for Farmers Markets - seasonal

  26. Cittaslow Goals • Encourage Local Produce/Products: • Space for Farmers Markets

  27. Cittaslow Goals • Encourage Local Produce/Products: • Increase awareness of good food • work with young people - taste education

  28. Cittaslow Goals • Encourage Local Produce/Products: • Increase awareness of good food

  29. Cittaslow Goals • Encourage Local Produce/Products: • Increase awareness of good food

  30. Cittaslow Goals • Encourage Local Produce/Products: • Education about organic production

  31. Cittaslow Goals • Encourage Local Produce/Products: • Preservation of local foodstuffs

  32. Cittaslow Goals • Encourage Local Produce/Products: • Organic farming and certification

  33. Cittaslow Goals • Encourage Local Produce/Products: • Awareness of traditional foodstuffs

  34. Cittaslow Goals • Encourage Local Produce/Products: • Protection of goods produce representing local tradition

  35. Cittaslow Goals • Encourage Local Produce/Products:Ludlow Brewing Company

  36. International networking • Different food cultures

  37. Contacts • www.cittaslow.org.uk • www.slowfoodludlow.org.uk • www.localtoludlow.org.uk • www.ludlow.org.uk • enquire@cittaslow.org.uk

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