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STRATEGY FORMULATION & ACTION PLAN FOR TRAINING & COMMUNICATION. West Bengal , Bihar , Orissa , Chhatishgarh , Jharkhand . GOALS : STRENGTHENING LOCAL SELF GOVERNANCE AND ACCELERATING RURAL DEVELOPMENT. PAINS OR GAPS. LACK OF INFORMATION OF FLAGSHIP PROGRAMMES
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STRATEGY FORMULATION & ACTION PLAN FOR TRAINING & COMMUNICATION West Bengal , Bihar , Orissa , Chhatishgarh , Jharkhand
GOALS : STRENGTHENING LOCAL SELF GOVERNANCE AND ACCELERATING RURAL DEVELOPMENT
PAINS OR GAPS • LACK OF INFORMATION OF FLAGSHIP PROGRAMMES • GRAM SABHA IS NOT PROPERLY FUNCTIONING DUE TO LACK OF PEOPLES’ PARTICIPATION • REPORTED LEAKAGES IN THE FUND FLOW AND UTILASATION • NO SYSTEMATIC GRASSROOT LEVEL PLAN • NO IEC PLAN AT GRASSROOT LEVEL • NO CAPACITY BUILDING ON IEC ASSESSMENT ON IEC HAS BEEN DONE • NO CONVERGENCE AND CO-ORDINATED ACTION AMONG THE LINE DEPTTs.
OBJECTIVES OF THE T & C STRATEGY PLAN • TO INCREASE THE REACH & THE COVERAGE OF FLAGSHIP PROGRAMME THROUGH BETTER DISSEMINATION OF THE INFORMATION • TO ENHANCE THE PEOPLE’S PARTICIPATION • TO STRENGTHEN THE GRAM SABHA FOR PLANNING & IMPLEMENTATION • TO REDEFINE THE ROLE OF THE TRAINING INSTITUTES ( NIRD , SIRDs & ETCs ) • TO INITIATE AN INTEGRATED TRAINING & COMMUNICATION PROGRAMME • TO EVOLVE THE PROCESS OR MECHANISNM FOR ACTIVE INVOLVEMENT OF ALL THE DEPARTMENTS & PARTNERS.
TARGET GROUPS • TARGETTED RURAL PEOPLE , WITH GREATER EMPHASIS ON WOMEN , VULNERABLE & MAGINALISED • PANCHAYAT AND RURAL DEVELOPMENT FUNCTIONARIES ( BOTH ELECTED AND SELECTED ) • ALL PROGRAME FUNCTIONARIES OF LINE DEPTTS. & CIVIL SOCIETY PARTNERS / STAKEHOLDERS • MEDIA PROFESSIONAL & GROUPS
TIME LINE • Total Duration for this Action Plan : 3 years • All preparatory Activities : First 6 months • Pilot Testing for IEC , Training & Convergence : Second six months • Scale-up of Action Plan : 2nd Year • Mid-term Assessment & Corrective Measures: At the end of 2nd year • Independent Ownership of new strategy by the stakeholders : 3rd year
Outcome • People better informed • Better choice to People • services better utilised , • Functionaries are empowered • better programme Delivery
Inform-ation dissemination People’s Participation Rural Develop-ment Proper planning Social justice Co-ordination with the line department Proper Implementation Monitoring & Evaluation