IEEE NSW Section Membership Development Strategy & Plan

1. IEEE NSW SectionMembership Development Strategy & Plan Bruce Poon Membership Development Chair New South Wales Section bruce.poon@ieee.org photo

2. Topics • IEEE MD Strategy • Section Situation • Section MD Plan

3. IEEE MD Strategy

4. IEEE MD Support & Evolution Remaking the Collateral> Building a Volunteer “Field Team”> Optimizing the Campaigns> Synthesis & Engagement MD portal MD Kits renewal Integrated MD strategy & plan MD webcasts First-year member experience recovery Integrated multimedia Membership presentation MD virtual community MD Manual recruitment Integrated MD reporting Putting a face on membership promotion reinstatement On-demand Kit ordering MGM business cards Message testing benefits promotion 365,500 members 367,400 members 374,800 members 382,400 members 397,000 members (renewal alerts integrated into next-gen products) BMS transition ‘Great Recession’

5. MD Strategy w/ Full Volunteer Integration MD Volunteer “Platform”

6. Membership Situation New South Wales

7. New South Wales Section Total Members Since Year 2000 Formation Date: 16 August 1972

8. NSW Section Total Members since Year 2000 Section / Council Total Members

9. IEEE New South Wales Section Membership31 December 2011 Note 1: Member from… Academia: 37.46 % Industry: 62.53 % Note 2: Retention Higher Grade Member: 85.8 % Student Grade Member: 66.7 %

10. SWOT – Section’s Member Growth Program

11. Section MD Plan

12. Timing is Everything – Know the Membership Calendar Calendar Year Concludes Year-end membership statistics determined Membership Year Begins Full-year dues enacted Renewal opens Key month for launching new or upgraded benefits From Sep thru Dec, revenue deferred to next year Active-Status Terminator Past-due members placed into arrears Membership Mid-Year ½-Year Dues-Cycle Begins Arrears-Recovery Begins Key month for launching new or upgraded benefits Membership Year Concludes Member retention rates determined Business fiscal performance determined ½-year dues cycle concludes

13. Differentiate Audiences – Different Expectations … their needs change throughout a career … they are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)

14. Opportunities for Engaging Existing Members

15. Opportunities for Engaging Existing Members

16. Opportunities for Engaging Prospective Members

17. Opportunities for Engaging Prospective Members

18. Membership Development Plan

19. Membership Development Plan

20. Status Update

21. Status Update

22. In Summary… • Section’s Membership Situation - Since 2007 at a bottom of 2,288 active members, we have a solid yearly growth for the last five years • Section MD Plan - Professional activities and student activities to retain members as well as to use the opportunities to recruit new members • Free student membership to attract new student members ( try before you buy ) - Support and participate in conference, workshop, …etc. to promote IEEE as well as to use the opportunities to recruit new members