1 / 17

IEEE Hyderabad Section … Membership Development Strategy & Plan

IEEE Hyderabad Section … Membership Development Strategy & Plan. Jose Reddypogu Membership Development Committee Chair Hyderabad Section Jose.reddypogu@tcs.com. photo. Topics. IEEE MD Strategy Section Situation Section MD Plan. IEEE MD Strategy. IEEE MD Support & Evolution.

jadon
Download Presentation

IEEE Hyderabad Section … Membership Development Strategy & Plan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. IEEE Hyderabad Section …Membership Development Strategy & Plan Jose Reddypogu Membership Development Committee Chair Hyderabad Section Jose.reddypogu@tcs.com photo

  2. Topics • IEEE MD Strategy • Section Situation • Section MD Plan

  3. IEEE MD Strategy

  4. IEEE MD Support & Evolution Remaking the Collateral> Building a Volunteer “Field Team”> Optimizing the Campaigns> Synthesis & Engagement MD portal MD Kits renewal Integrated MD strategy & plan MD webcasts First-year member experience recovery Integrated multimedia Membership presentation MD virtual community MD Manual recruitment Integrated MD reporting Putting a face on membership promotion reinstatement On-demand Kit ordering MGM business cards Message testing benefits promotion 365,500 members 367,400 members 374,800 members 382,400 members 397,000 members (renewal alerts integrated into next-gen products) BMS transition ‘Great Recession’

  5. MD Strategy w/ Full Volunteer Integration MD Volunteer “Platform”

  6. Membership Situation Hyderabad Section

  7. Hyderabad Section Total Members Since Year 2000 Formation Date: 14 May 1984 Hyderabad Section Total Members

  8. IEEE Hyderabad Section Membership31 December 2011 Note 1: Members from… Academia: 84.24 % Industry: 15.75% Note 2: Retention Higher Grade Member: 58.0 % Student Grade Member: 21.9 %

  9. SWOT – Section’s Member Growth Program

  10. Section MD Plan

  11. Timing is Everything – Know the Membership Calendar Calendar Year Concludes Year-end membership statistics determined Membership Year Begins Full-year dues enacted Renewal opens Key month for launching new or upgraded benefits From Sep thru Dec, revenue deferred to next year Reminder for renewals Active-Status Terminator Past-due members placed into arrears Renewal and Retention programmes for students and GOLD Members Membership Mid-Year ½-Year Dues-Cycle Begins Arrears-Recovery Begins Key month for launching new or upgraded benefits Planning for Corporate inductions Membership Year Concludes Member retention rates determined Business fiscal performance determined ½-year dues cycle concludes Using training programmes in corporate inductions to launch awareness & recruit members

  12. Differentiate Audiences – Different Expectations … their needs change throughout a career … they are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)

  13. Opportunities for Engaging Existing Members

  14. Opportunities for Engaging Prospective Members

  15. Membership Development Plan

  16. Status Update

  17. In Summary… • Section’s Membership Situation • 4817 Members in Hyderabad as on 31 Dec 2011, which includes • Fellow Members - 06 • Senior Members - 111 • Members - 1291 • Graduate Student Members - 396 • Associates - 88 • Students - 2925 • Section MD Plan • Target the growth of GOLD Members through corporate Induction programmes • Membership recruitment through offer of Senior Membership for senior and experienced professionals • Propagating awareness of value of membership for existing members and emphasizing retention

More Related