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Dishmaker by Ted Selker and Leonardo Bonanni from MIT. prototype: what?. service/ experience. space. product. story. works like. looks like. interacts like. prototyping.
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prototype: what? service/ experience space product story works like looks like interacts like
prototyping . . . is the iterative generation of artifacts intended to answer questions that get you closer to your final solution is creating a concrete embodiment of a concept which become a way to test your hypotheses is building to think
prototyping . . . is an attitude
prototype: why? • to gain empathy • to explore • to test • to inspire • understand the design space • build to think • test and refine solutions • inspire with your prototype
prototype: fail early and often cost of failure vs. project time
prototype: fail early and often risk and cost vs. iteration cycles
prototype: scale resolution “Like this?” “Mm, yes like that.” Developed for Gyrus ACMI, ENT Division
prototype: let go Embrace v 0.0 Embrace v 1.0
prototype: how? prototype resolution should match the progress of your development identify the variable you want to explore create experiences let go of your prototypes
PROTOTYPE • TODAY: • DEEPER EXPLORATION • Prototype using analogous situations • Prototyping intangibles [digital & service]
PROTOTYPE . . . using ANALOGOUS SITUATIONS -helpful if the context is inaccessible -helpful if you’re stuck -helpful if the problem is intangible
PROTOTYPE . . . ANALOGOUSLY
PROTOTYPE . . . ANALOGOUSLY
PROTOTYPE . . . ANALOGOUSLY Help people in despair
PROTOTYPE . . . ANALOGOUSLY Placeholders
PROTOTYPE . . . ANALOGOUSLY
PROTOTYPE . . . ANALOGOUSLY Gone to the ATM
PROTOTYPE . . . ANALOGOUSLY
PROTOTYPE . . . ANALOGOUSLY Happy customer back in line
PROTOTYPE . . . AT SCALE
PROTOTYPE . . . AT SCALE