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STRATEGIA RENAULT VERSO LE ZERO EMISSIONI

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STRATEGIA RENAULT VERSO LE ZERO EMISSIONI

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    1. STRATEGIA RENAULT VERSO LE ZERO EMISSIONI

    2. AGENDA LA MISSIONE DI RENAULT

    3. IL GRUPPO RENAULT …

    5. LA NOSTRA VISIONE: FAR FRONTE ALLE SFIDE DEL MONDO MODERNO Our vision defines the transformation we want to carry out, our answers to today’s and tomorrow’s challenges for mobility. Our vision is : «Renault, a people-centric and innovative Company, offering sustainable mobility for all.» We want to remain an innovative company. But we do not want to be a company that is technology-centred for the sake of technology. We want to be a people-centric company that will make technology available to people, to serve the greatest possible number. Our main challenge lies now in our ability to give access to the greatest possible number to CO2 emission reduction technologies. It is the meaning of our Eco2 claim, which we launched two years ago. Eco 2 means economic and ecological. This means, Renault has chosen clean, green technologies that can be sold in a profitable way at an affordable price for as many people as possible. Therefore, our strategy is to offer sustainable mobility for all. Sustainable Mobility because we obviously cannot play a waiting game when confronted with all of these challenges. We have to look at recycling, safety, diversity, . Mobility for all because innovation only constitutes progress if it is affordable across a broad population base. Also because Renault has always stood as a popular brand, offering affordable ranges of products. Renault commits to optimize and propose to a large number of customers CO2 emission reduction technologies on internal combustion engines, such as downsizing, petrol direct injection, stop and start, dual clutch transmission for automatic gear boxes. Our vision defines the transformation we want to carry out, our answers to today’s and tomorrow’s challenges for mobility. Our vision is : «Renault, a people-centric and innovative Company, offering sustainable mobility for all.» We want to remain an innovative company. But we do not want to be a company that is technology-centred for the sake of technology. We want to be a people-centric company that will make technology available to people, to serve the greatest possible number. Our main challenge lies now in our ability to give access to the greatest possible number to CO2 emission reduction technologies. It is the meaning of our Eco2 claim, which we launched two years ago. Eco 2 means economic and ecological. This means, Renault has chosen clean, green technologies that can be sold in a profitable way at an affordable price for as many people as possible. Therefore, our strategy is to offer sustainable mobility for all. Sustainable Mobility because we obviously cannot play a waiting game when confronted with all of these challenges. We have to look at recycling, safety, diversity, . Mobility for all because innovation only constitutes progress if it is affordable across a broad population base. Also because Renault has always stood as a popular brand, offering affordable ranges of products. Renault commits to optimize and propose to a large number of customers CO2 emission reduction technologies on internal combustion engines, such as downsizing, petrol direct injection, stop and start, dual clutch transmission for automatic gear boxes.

    6. IL MONDO CAMBIA: NOI DOBBIAMO ADATTARCI At the origin of our approach lies an strong belief : It is no longer up to the world to adapt itself to the automobile, it’s up to the automobile to adapt itself to the people and the planet Some brands have chosen to position themselves on the automobile itself. They are so-called “car centric” because they promote an idea of the automobile for the automobile, its power, the status and prestige it brings. Other brands have chosen to promote a focus on the planet. Renault has once again chosen to claim that mankind, that people, are at the core of our interest. Because man is the vehicle for change, we need to design, manufacture and sell products that meet the needs for change, and anticipate those needs.  At the origin of our approach lies an strong belief : It is no longer up to the world to adapt itself to the automobile, it’s up to the automobile to adapt itself to the people and the planet Some brands have chosen to position themselves on the automobile itself. They are so-called “car centric” because they promote an idea of the automobile for the automobile, its power, the status and prestige it brings. Other brands have chosen to promote a focus on the planet. Renault has once again chosen to claim that mankind, that people, are at the core of our interest. Because man is the vehicle for change, we need to design, manufacture and sell products that meet the needs for change, and anticipate those needs. 

    7. To meet this vision we defined a mission: Our mission is the expression of what each and all of us should implement to turn our vision into a reality  : «Pioneer sustainable mobility for all, once again making the automobile a source of progress for mankind. » Confronted with the challenges we have been talking about, optimizing existing solutions will not be sufficient. That is why, going back to our pioneer spirit, we have chosen the zero emission breakthrough solution : the electric vehicle. In our approach the electric vehicle is not only a technological breakthrough, it is also a commercial breakthrough. The electric vehicle will be mass marketed. We do not want to keep it as a niche market for some privileged people. We believe that it is quite possible that this electric vehicle will represent more than 10% of the worldwide automobile market in 2020. Obviously this ambition is shared with Nissan and, together, we want to make sure that the Alliance is the pioneer of the mass marketing of the electric vehicle. Other manufacturers are producing electric cars but we are the only ones to have invested massively in this, to have announced batteries or car manufacturing capacities all over the world and the only ones to present a complete range of models. We are also the only ones to offer a business model that can make the vehicle competitive for the customer when compared with traditional vehicles, not only in mature markets but also for developing countries.To meet this vision we defined a mission: Our mission is the expression of what each and all of us should implement to turn our vision into a reality  : «Pioneer sustainable mobility for all, once again making the automobile a source of progress for mankind. » Confronted with the challenges we have been talking about, optimizing existing solutions will not be sufficient. That is why, going back to our pioneer spirit, we have chosen the zero emission breakthrough solution : the electric vehicle. In our approach the electric vehicle is not only a technological breakthrough, it is also a commercial breakthrough. The electric vehicle will be mass marketed. We do not want to keep it as a niche market for some privileged people. We believe that it is quite possible that this electric vehicle will represent more than 10% of the worldwide automobile market in 2020. Obviously this ambition is shared with Nissan and, together, we want to make sure that the Alliance is the pioneer of the mass marketing of the electric vehicle. Other manufacturers are producing electric cars but we are the only ones to have invested massively in this, to have announced batteries or car manufacturing capacities all over the world and the only ones to present a complete range of models. We are also the only ones to offer a business model that can make the vehicle competitive for the customer when compared with traditional vehicles, not only in mature markets but also for developing countries.

    8. Renault has made a choice of driving the change, rather than lag behind. In order to affirm our ambition both internally and externally, we adopt a new brand baseline: « Drive the Change. »Renault has made a choice of driving the change, rather than lag behind. In order to affirm our ambition both internally and externally, we adopt a new brand baseline: « Drive the Change. »

    9. RENAULT: CAMPIONE DI MOBILITÀ SOSTENIBILE PER TUTTI

    11. L’AUTO ELETTRICA

    14. L’AUTONOMIA 160 km, compatibili con l’utilizzo quotidiano In Europa

    20. Some customers could be upset due to limited EV autonomy : to undermine these feelings, a specific charging infrastructure is to be implemented, in order to extend EV range. A smart navigation is being developed : it will enable a smart autonomy management and localize charging spots. Some customers could be upset due to limited EV autonomy : to undermine these feelings, a specific charging infrastructure is to be implemented, in order to extend EV range. A smart navigation is being developed : it will enable a smart autonomy management and localize charging spots.

    22. RENAULT TWIZY UN NUOVO CONCETTO DI MOBILITÀ URBANA Innovativa Trendy e dal design accattivante Agile come un due ruote Sicura come una vera automobile

    23. TWIZY: CARATTERISTICHE TECNICHE Lunghezza: 2,32 m Larghezza: 1,19 m Altezza: 1.461 mm Peso a vuoto: 450 kg (di cui 100 kg di batteria) Versione senza semi-porte Versione con semi-porte (apertura ad ala di gabbiano)

    24. TWIZY: MOTORE E OMOLOGAZIONE

    25. IL TARGET DI TWIZY STUDENTI ALL’AVANGUARDIA Da 16 a 20 anni Possessori di scooter o di microcar Vivono nel nucleo familiare Alla ricerca di un veicolo “complice” della loro vita privata Dallo spirito libero, alla ricerca di nuove tendenze da seguire e da creare

    28. CHI SONO I GIOVANI CHE ACQUISTEREBBERO TWIZY?

    30. CHI SONO GLI ADULTI CHE ACQUISTEREBBERO TWIZY?

    34. PREMIO FINALE Contratto a tempo determinato presso una delle Direzione Marketing di Renault Italia

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