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Learn how to sustain and increase membership, implement successful projects, support Rotary Foundation, and develop leaders for a successful year.
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Rotarians: Care and Feeding 101 District 5240 Assembly April, 2013
An effective club is able to… • Sustain and increase its membership base. • Implement successful projects that address the needs of its community and communities in other countries. • Support The Rotary Foundation through both program participation and financial contributions. • Develop leaders from within the Club, and leaders capable of serving Rotary beyond the club level.
Being an Effective Club Treasure Time Talent MEMBERS
You Are The President – Now What Do You Do? • You are the conductor – you are not the orchestra • You are an enabler – you are not the only worker • You lead by example – and get other club members to participate with you • You don’t have to do it alone – you have lots of help available to you • Listen to your members – they are your constituents • Make a personal ask for help – your members will respond • You look for every opportunity to tell the club and the community what Rotary is doing to make a difference
What Keeps People in Rotary • Relevant • Rewarding • Responsive • FUN • Fellowship • Satisfies a Need
Why People Leave a Rotary Club? Business needs Can no longer afford Joined for the wrong reasons Moved Died Lost Interest Conflicts with other members Didn’t recognize value in Rotary
What Rotarians Want • Growing, vibrant, and innovative clubs • Focused service, action-oriented clubs • Public awareness of accomplishments • Fewer, streamlined programs and communications • Improved leadership with fewer directives from RI ?
Club Assessment • How many members in your club? • How many have you added/lost during the past year? During the past 5 years? • Why have members joined your club? • Why have members left your club? • What are the demographics of your club’s membership • Age • Gender • Ethnicity • Interests • Time in Rotary
Club Mission Statement We provide service to others, promote integrity, and advance world understanding, goodwill, and peace through our fellowship of business, professional, and community leaders.
Bigger • Diversifying membership (age, gender, ethnicity, race) • Improving recruitment • Improving retention
Better • Balancing the five Avenues of Service • Promoting core values • Planning longer-term • Developing leaders • Differentiating ourselves—unifying our image.
Bolder • Flexible and innovative • Action oriented • Significant, sustainable projects • Promote networking opportunities and signature activities
Make Recruitment = Retention Identify a Need Inform & Inspire Invite: Simply Ask Orient & Prepare Induct with Dignity Educate & Mentor Involve and Engage
Ignite is a Membership Program • Goals • Focus • Commitment • Every Member Has A Role • Keep Score
Goals: Goal Setting • Meaningful goals can only be set by your club membership • What are your members attitude toward membership? • Where do your members want to be at the end of the current Rotary Year? • What are they willing to do to get there? • How are you going to measure and report progress?
Every Member Has a Role • Not every member is going to invite a prospect but members can • Be hosts at the meeting • Be mentors to new members • Follow up with special guests/prospective members • Be a welcoming greeter • Keep records • Make sure that each member knows their role and responsibilities
Inform: Maintain Contact Develop and distribute a club profile Follow up with each visitor to the club – including speakers Establish a public relations plan Keep prospective members on your mailing list Don’t let a prospective member leave your meeting empty handed
Invite: Involvement Precedes Membership Educate club members regarding the procedures for extending an invitation to a prospective member. Build supportive membership teams Invite prospects to service projects and special events. Recognize members who invite & propose members Maintain statistics on membership efforts
Orient: Prepare Prospects for Rotary Establish a formal pre-induction process Ensure that prospective members understand your club’s expectations Listen -- Understand the prospective new member’s interests Enable new members to provide feedback
Induct: Make It Important and Memorable • Establish an induction ceremony • Invite family members and colleagues • Recognition of the New Member’s Sponsor • Member obligations • Commitment by the new member to share their skills and resources • Assignment of the new members to a club committee • Present a New Member Information Kit • RI Materials: Four Way Test Plaque/Badge/Literature/Member Access • Club Materials: Club Shirt/Mentor/Web Site Info • Certificate of Membership
Retention….. Most Members Leave Rotary…… “Because they don’t know what they don’t know about the organization they joined”
Ignite: Retention • Every member needs a friend • Every member needs a job • Every member needs nourishment • Rotary information • Internal satisfaction and recognition
Educate: Learn About Rotary and the Club • Utilize the Rotary Web Site Section for New Members • Establish a formal orientation program • Use a Rotary information plan with specific responsibilities and time lines • Include continuing Rotary education as part of your weekly club agenda
Involve: Meet the Member’s Needs • Get the new member active in the club: committees, fundraisers, board meetings, club social activities • Ensure that time spent at meetings is productive and informative • Understand the needs of your club members and meet them • Tell people how you support your community
Keeping Score: The Ignite Premier Clubs • The Purpose: To ignite every ROTARIAN by involving them in one or more of the following activities to obtain points. • Rationale: Everyone has something to contribute toward the success of their Club; therefore, every person has the power to make a difference. • The Score: • Multiply the number of Club members by 10. • This is minimum number of points needed to become a Premier Club.
Value your member’s time, talent and treasure Interesting & Informative Meetings Rotary Minutes Great Programs Fellowship Participation in events The key to membership is an active club
Avenues of Service & Membership • Every Avenue of Service is a Membership Opportunity • Club Service • Community Service • International Service • New Generations • Vocational Service
New Members Need Special Attention • Assign different members to “host” the new member at meetings and other club events • Engage new members in developing service projects worthy of the name “Rotary” and that do substantial good. • Help new members to attend the district functions by offsetting registrations fees and other costs. • Have members who join in the same Rotary year work together on a project • Reach out to the new member’s family members
And Veteran Members need attention, too! • Make great Mentors for newer members. • Deliver great Rotary moments of inspiration. • Offer insights on what has and hasn’t worked. • Offer insights on what has not been tried! • Etc., etc., etc…
Summary: Retaining Members includes… • Have interesting and relevant club programs. • Find your new member’s passions and get them involved in those areas • Understand what is going on in the life of your members and how it affects their Rotary life. • Focus on participation – not attendance • Hold regular meetings with new members to continue their Rotary education and answer their questions. • Create opportunities for members to interact outside of club meetings • Hand on projects • Socials • Encourage members to take advantage of events and training outside normal club meetings • Use your financial resources to your members’ benefit • Have a seamless succession plan
What You Should Do Now! • Learn why your members are Rotarians • Has it changed • Are you meeting their needs • Familiarize yourself with club’s approach to recruitment and retention • Review your past membership history • Understand your giving to the Rotary foundation • Understand how your club interacts with the community • Identify candidates for your membership team • Retention • Recruitment • Outreach • Think outside the box • Watch for information for you on the District website • www.rotarydistrict 5240.org • Select District then Rotary Year 2014-2115 Information