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Core submission document template- client campaign categories

Enter your campaign details for the Spark Awards 2016, including market challenges, strategy, execution, and results. Provide evidence of overcoming challenges and achieving objectives.

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Core submission document template- client campaign categories

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  1. Core submission document template-client campaign categories The Spark Awards 2016 The Spark Awards 2016 HK is produced by Marketing, a publication of Lighthouse Independent Media 1 Wui Tat Centre, 55 Connaught Road West, Sheung Wan, Hong KongTel: + 852-2861-1882 Fax: + 852-2861-1336 www.marketing-interactive.com

  2. Please paste your company logo here Entry Details Please provide the following information: 1. Entry Category (No. 18-31): 2. Name of Media Product: 3. Name of Media Owner: 4. Name of Client Organisation: 5. Name of Campaign:

  3. Entry Video Please paste the entry video link if there is any.(optional but strongly recommended)

  4. (10%) Max. 1 slide Describe the market challenges you were operating in, for example, competitive landscape, and how you overcame those challenges. Any key statistics which help illustrate the scale of the challenge. Challenge Campaign start date and end date: Target Audience: Key Objectives: Budget (HKD): Market Challenges:

  5. (30%) Max. 3 slides – slide 1/3 Description of the campaign/work/project. The core insight or idea the work was built on and an outline of your creative and media strategy. How were these developed to be both distinctive and powerful. Mandatory Information: core strategy, creative concept and rationale. Visual presentation is highly preferred. Strategy

  6. (30%) Max. 3 slides – slide 2/3 Description of the campaign/work/project. The core insight or idea the work was built on and an outline of your creative and media strategy. How were these developed to be both distinctive and powerful. Mandatory Information: core strategy, creative concept and rationale. Visual presentation is highly preferred. Strategy

  7. (30%) Max. 3 slides – slide 3/3 Description of the campaign/work/project. The core insight or idea the work was built on and an outline of your creative and media strategy. How were these developed to be both distinctive and powerful. Mandatory Information: core strategy, creative concept and rationale. Visual presentation is highly preferred. Strategy

  8. (30%) Max. 3 slides – slide 1/3 An overview of how your media thinking was implemented. The different tactics/elements used within the campaign/project and their respective roles.Visual presentation is highly preferred. Execution

  9. (30%) Max. 3 slides – slide 2/3 An overview of how your media thinking was implemented. The different tactics/elements used within the campaign/project and their respective roles.Visual presentation is highly preferred. Execution

  10. (30%) Max. 3 slides – slide 3/3 An overview of how your media thinking was implemented. The different tactics/elements used within the campaign/project and their respective roles.Visual presentation is highly preferred. Execution

  11. (30%) Max. 2 slides – slide 2/2 What was the outcome? How did it deliver to your challenge? Supply any clear evidence/metrics demonstrating the performance. Result

  12. (30%) Max. 2 slides – slide 1/2 What was the outcome? How did it deliver to your challenge? Supply any clear evidence/metrics demonstrating the performance. Result

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