Top 7 Strategies for Generating Quality Leads through Your Blog

2. Create High Quality Targated Content • To create effective marketing blogs or content, consider the following three points: • Quality • Creating good quality content should be your focus when writing blogs. Produce blogs that users find unique, enriching, and engaging. • User-generated • Posting blogs or creating content is pointless if you don't write what people want to read. • Consistency • Post blogs at least 3 to 4 times a week that boost brand engagement. To know more consult a lead generation specialistnow.

3. Understand SearchIntent • Understand the logic behind the search engine’s algorithm. Search engines are upgrading the guidelines of the algorithm along with users changing search intent. Upgrade your content strategy according to search queries. Check the points for more- • Use query-based keywords • Use user-generated keywords that people use to search for something • Take a competitive analysis of the top-rated websites on SERP • Use long tail keywords or low competitive keywords with high search intents

4. Create Funnel Oriented Content • Lead generation happens through many stages and these stages are collectively referred to as funnel marketing. While writing content make sure to cover all topics that suit users for all stages of a sales funnel. How? Follow the points below • Awareness stage • Write blogs on topics that talk about users’ pain points, challenges, and problems that need to be addressed • Consideration stage • Cover ‘how to’ topics that provide solutions to eliminate the problems • Closing stage • Write blogs on case studies, reports, buyer guides, comparisons, etc.

5. Make Easy Sharable Content • Do you write content to generate leads? Right? So, make sure to keep SEO in focus while creating content as without SEO your blog will not get views. Consider the following points as the part of SEO content strategy • Consult a lead generation specialist • Use SEO analysis tools • Make the post viral on social media • Keep sharing process easy and open • Use a graphical design that pleases the eyes • Encourage people to share your blog • Consider the user experience

6. Take UserExperienceSeriously • To achieve lead generation successes focus on creating compelling copy as people won’t recommend a blog on a webpage with an unattractive UX design. So taking care of UX is crucial to produce lead generating blog, here are some tips to uplift the UX of a blog to attract leads. • Optimize the web page and visuals • Don’t use hard-to-read fonts • Maintain an optimized page speed • Use bullet points • Use eye-soothing designs • Remove things that distract users

7. Implement the RightTools • Boost up your lead generation process with blogs with the below-mentioned tool • Mail champ- best tool for email marketing • Optin monster- • A tool for on-page lead magnet tool • SeedProd- • Landing page builder and on-page lead magnet tool • Overloop- • Best tool for CRM • WP Forms- • Lead-generating form-building tool • HubSpot- • A content marketing tool • D&B Hoover- tools to find prospect leads

8. Follow OtherBlogs • Competitive analysis can give you more insights into lead-generating blog content creation. That is following competitive blogs is the best way to identify the gap in content strategy. • Read blogs of experts and surf results on the internet on how to write a good blog • Take training from content marketing institutes • Check blogs from Aherf and do some keyword research • Other special sites to follow • User like • Harvard Business Review • *bonus • To get more insights consult a lead generation specialist