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Color Psychology Behind Brand Identity Design | Twelve & Twenty Eight

Color plays a big role in how a brand identity design comes together and comes to life. However, making a choice of what color palette brings out the best in a brand can be intimidating but it is of utmost importance to choose colors that go well with the brand's voice, vibe, values and target audience.

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Color Psychology Behind Brand Identity Design | Twelve & Twenty Eight

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  1. Twelve & Twenty Eight Color Psychology Behind Brand Identity Design

  2. Color plays a big role in how a brand identity design comes together and comes to life. However, making a choice of what color palette brings out the best in a brand can be intimidating but it is of utmost importance to choose colors that go well with the brand's voice, vibe, values and target audience.  There is a psychology and logic behind choosing the right color palette for a brand identity design project. It is more to do with this logic and less about personal choice/preference. It is easy to go down a rabbit hole and lose track of time looking at color trends on social media channels like Instagram and Pinterest, But the reality remains that in order to attract the ideal target market, visuals play an important role and colors are a great way to make the visuals more branded along with enhancing the appearance of a brand’s identity across it’s online or print presence. Every color has an emotion associated with it. Each color makes the audience feel a certain way. This is where professional brand identity design comes into play.

  3. Development of a color system that resonates with the target audience is such an integral part of branding. If this process is done correctly, it can really make a brand identity shine and the brand stand out from the crowd. Also, the correct usage of color brings a visual consistency to the brand identity hence increasing noticeability + attracting the tribe.  Examples of color psychology: for a financial sector business, shades of blue work well as blue depicts reliability. On the  other hand, a feminine brand can have softer pastel colors, something that women connect more with. Choosing the right colors makes a whole world of difference to how your brand identity comes across and connects with the audience. 

  4. How to Reach Us Twelve & Twenty Eight EMAIL ADDRESS • hello@twelveandtwentyeight.com PHONE NUMBER • 6305186315

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