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BUSINESS PLAN

BUSINESS PLAN . for a Regional Economic Development Initiative to Enhance the Business Recruitment Function . December 19, 2013. THE GRANT PROJECT . DEO FUNDED Business Plan for a Regional Economic Development Initiative to Enhance Business Recruitment Function $15,000 AWARD

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BUSINESS PLAN

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  1. BUSINESS PLAN for a Regional Economic Development Initiative to Enhance the Business Recruitment Function December 19, 2013

  2. THE GRANT PROJECT DEO FUNDED • Business Plan for a Regional Economic Development Initiative to Enhance Business Recruitment Function $15,000 AWARD SPECIFIC TASKS • Due: February 28th • Draft Business Plan • Draft Policies and Procedures Operational Guide • Due: May 31st • Final Business Plan • Final Policies and Procedures Operational Guide

  3. ECONOMIC DEVELOPMENT SCOPE OF WORK Result: An economic development agency initiative that will allow all counties within the region to be integrated into the organization thereby insuring collaboration and cooperation throughout the Southwest Florida region.

  4. ECONOMIC DEVELOPMENT IN SW FLORIDA

  5. ENVIRONMENT

  6. COLLABORATION Define our region Define roles Define our strengths Define our needs Enhance existing partnerships

  7. TENATIVE PROJECT SCHEDULE

  8. LIST OF QUESTIONS:ED Directors • What features of a regional economic development effort would be useful? • What do you NOT want this regional effort/entity to do? • How do you define this region? • How do you define EDO Leaders in the Region? • How would you enhance the Business Recruitment Function in SWFLA? • Explain your idea of Regional Marketing. • What Data would be useful to share from a regional perspective? • How should Prospects be handled from your perspective? • When you are asked about Universities in the region – what is your first response? • How many staff members do you currently employ? • Which Regional Entity do you know the most about in the State of Florida? • JaxUSA • Florida’s Great Northwest • Greater Fort Lauderdale Alliance • Metro Orlando • Space Coast • Tampa Bay Partnership • Florida’s Heartland REDI • Other

  9. HIGHLIGHTS On December 19th, local Economic Development Directors came together from the region (Charlotte, Collier, Glades, Hendry, Lee & Sarasota Counties, including City of Cape Coral, City of North Port, Bonita Springs, and Naples).

  10. THE FUNDAMENTALSWHAT IS BEST FOR OUR REGION Option 1: Regional Economic Development Executive Directors Consensus, December 19th.

  11. NEEDS INTEGRATED REGIONAL WEB-PRESENCE • Sarasota EDC recognized at the FEDC conference for their website http://www.edcsarasotacounty.com/ MARKET ANALYSIS DATA for Business Plan MEETING FACILITATION with Alliance, Economic Development Directors and other key players SOCIAL MEDIA MARKETING PLAN for Economic Development INDUSTRY CLUSTER ANALYSIS for Southwest Florida BRANDING VS MARKETING Workshop TARGETED INDUSTRY STRATEGY for Southwest Florida

  12. WHATS THE TARGET

  13. BUSINESS PLAN • Executive Summary • Developing an organizational framework (Background and Approach) • Vision • Mission • Market Analysis • Organization & Management • Services or Products • Marketing • Funding Request • Financial Projections • Appendix (optional)

  14. POLICIES & PROCEDURES • Mission Statement • Products & Services • Goals/Values • Organizational Chart • Organization • How and to whom calls are referred • Information requested from the contact • Operational plan • Outreach Plan • Marketing • Printed Materials Lifecycle • Lead Generation • Fundraising • People • Board Recruitment • Positions • Job Descriptions • Technology • Web Presence • Capital • Financial Statement

  15. Margaret Wuerstle Executive Director 239.338.2550 ext. 222 mwuerstle@swfprc.org Jennifer Pellechio, ED Program Manager 239.338.2550 ext. 218 jpellechio@swfprc.org Youtube.com/SWFRPC facebook.com/SWFRPC www. swfrpc.org Search for the SWRPC on Linkedin! twitter.com/SWFRPC For more information please contact us at: socialmedia@swfrpc.org

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