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Caramel Dough. Kristen Eskildsen. The Product. Caramel and cookie dough covered in chocolate Normal candy bar size Packaged in a gold wrapper Awesome tasting!. Marketing. Sell anywhere we can ship to Available to anyone who can chew caramel No income preference
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Caramel Dough Kristen Eskildsen
The Product • Caramel and cookie dough covered in chocolate • Normal candy bar size • Packaged in a gold wrapper • Awesome tasting!
Marketing • Sell anywhere we can ship to • Available to anyone who can chew caramel • No income preference • To people who are Not health consciousness
Pricing • Cost of materials = . 25 • Labor= . 50 • Packaging= .25 • Buyers pay….. 1 dollar • Many people have a dollar in their pockets. • Its easy and not a hassle to find change.
Advertising • We would have ads on TV, and on the radio. • Also have ads in magazines • Time • People • U.s. Weekly Targeting the caramel loving people
Purchasing • Kwik Trip and other convenience stores • Large corporation stores • Wal-Mart • Target • Shopko
Benefits • Lots of caramel and cookie dough • Little bit of chocolate • Appeal to the chocolate lovers • It will be very sweet