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Institute of Health Institute of Advanced Study PUBLIC HEALTH ACROSS BORDERS AND MINDS S peculative lunch 25/01/2012. Dr Mariana Dyakova , Division of Health Sciences, WMS. The Idea. Using video in teaching (MPH, WMS) Public Health Media Club, WMS
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Institute of Health Institute of Advanced StudyPUBLIC HEALTH ACROSS BORDERS AND MINDSSpeculative lunch 25/01/2012 Dr Mariana Dyakova, Division of Health Sciences, WMS
The Idea • Using video in teaching (MPH, WMS) • Public Health Media Club, WMS • Public Health Communication and Media Research Group, Institute of Health … “communicating” the idea
Set the scene • Public health • PH science • PH practice • Practicing (public) health • The Media
Across borders Across minds Complex
Scientific evidence Simple Translation / Communication Empirical evidence
Science (Research) Translation Communication Implementation Dissemination Practice (Life) A GAP
Bridging the GAP? • Scientific communication (researcher to researcher) • Non-scientific communication (researcher (not) to public) • “Semi-scientific” communication? • Science to practitioners • Science to politicians (decision –makers) • Science to the interested (specific groups)
Bridging the GAP? Anything else?
Bridging the GAP?The Media • Powerful! • Independent (objective) / not • Bridging / increasing the GAP? • Mixed / contradictory messages • Underexplored & underused!
… keep looking, don’t settle! Steve Jobs (1955 – 2011)
Possible direction(s) • Research for • The literature • The people: • Media • Decision-makers • Else …. • Create for • ECR meeting • A media event • Video / short film • …. …where you want to get to,' said the Cat. `I don't much care where -' said Alice. `Then it doesn't matter which way you go,' said the Cat.