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MedlinePlus Mobile Evaluation June 4, 2012 Loren Frant Head, Health Information Products Unit

MedlinePlus Mobile Evaluation June 4, 2012 Loren Frant Head, Health Information Products Unit Reference & Web Services Section Public Services Division. m.medlineplus.gov. Study Questions. Who is using MedlinePlus Mobile? What do they do on MedlinePlus Mobile?

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MedlinePlus Mobile Evaluation June 4, 2012 Loren Frant Head, Health Information Products Unit

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  1. MedlinePlus Mobile Evaluation June 4, 2012 Loren Frant Head, Health Information Products Unit Reference & Web Services Section Public Services Division

  2. m.medlineplus.gov

  3. Study Questions • Who is using MedlinePlus Mobile? • What do they do on MedlinePlus Mobile? • Are they satisfied with their visit? • Overview data • Mobile site • Mobile use of full site

  4. Data Sources

  5. Study Question 1: Who is using MedlinePlus mobile?

  6. Who – Gender

  7. Who – Age

  8. Who – Country

  9. % of Visits from U.S.

  10. Who – Mobile Devices

  11. % of Visits from iPhones

  12. Study Question 2: What do they do on MedlinePlus mobile?

  13. What – Pages • Lots of visits come from direct traffic or referred from MedlinePlus.gov home page • Heavy use of navigation pages • >80% of visits do not include search • No clear picture of most used content areas

  14. What – Information Sought

  15. What – Duration of Visit • Most visits are quick • Google Analytics shows that >75% of visits last 10 seconds or less • WebTrends shows that ~75% of visits last 1 minute or less

  16. What – Frequency of Visit

  17. Study Question 3: Are they satisfied with their visit to MedlinePlus Mobile?

  18. Satisfaction – Overall

  19. Satisfaction – Return

  20. Satisfaction – Recommend

  21. Were you able to accomplish your primary task?

  22. Overview – Mobile site

  23. Mobile Site – Visits

  24. Overview – Mobile use of the full MedlinePlus site

  25. Mobile Device Visits to the Full MedlinePlus Site

  26. % of Visits to MedlinePlus Full Site from Mobile Devices

  27. Mobile Use of Full Site – Devices

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