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Copy Directions SFPL/Friends of the SFPL Annual Report

Copy Directions SFPL/Friends of the SFPL Annual Report. April 28, 2009. Concept 1: Openness. More than ever, the library is open to San Franciscans in their neighborhoods, thanks to the Branch Library Improvement Program and increased opening hours  

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Copy Directions SFPL/Friends of the SFPL Annual Report

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  1. Copy DirectionsSFPL/Friends of the SFPL Annual Report April 28, 2009

  2. Concept 1: Openness • More than ever, the library is opento San Franciscans in their neighborhoods, thanks to the Branch Library Improvement Program and increased opening hours   • It’s open for business, with programs that support job-hunters and career changers as well as literacy programs that make adults more competitive in the marketplace. • It’s open to the diversity of San Francisco, with unique diversity/affinity centers and Friends programs that bring together the city’s rich, multicultural literary community. • It’s open to new ideas and responds through initiatives like the Green Stacks program. • It’s open to people of all ages, with programs tailored to children, teens, and older adults. • It’s open wherever you are, with bookmobile services and online services that maximize San Franciscans’ access to the library’s rich resources. • It’s open to the support of community members through capital campaigns and the Book Bay stores.

  3. Concept 1: Openness (continued) • Thematic copy flow: programs are grouped around the concept of openness • Will use narrative, quotes, and numbers to show the scope, reach, and impact of each program • Letters from SFPL, Friends, and Library Commission to follow • Key messages: • The library is accessible to all • Recent years have seen major strides in further increasing access to the library • Your support (donations, taxpayer dollars) make this possible

  4. Concept 2: The library is me • The library offers programs that meet the needs of San Franciscans at every stage of their lives • The library doesn’t just serve the community: it is part of social fabric of the community and shaped by its constituents • In the annual report, the readers meetsSan Franciscans and hears how the library affects and transforms their lives

  5. Concept 2: The library is me (continued) • Combination of anecdotal and thematic copy flow • Faces: Introduction driven by closeups of faces, with quotes associated with each person depicted • Stories of each generation: descriptions of how library programs appeal to different generations • Children and youth: Portola branch. Responding to community wishes, the new library offers Portola residents a place where children and teens can go after school. The new library is becoming the heart of the neighborhood and shaping the lives of young people – some of whom were involved in the capital campaign. • Adults: Project Read. Literacy is a prerequisite to job success. Project Read changes lives by helping people to help themselves. Participants in the program have made great strides, such as going on to college and graduate school. • Older adults: Potrero Archives. For more than 20 years, the library has supported a remarkable oral history project in Potrero Hill and houses the archives – which are now being digitized for future generations. The Potrero Archives bring together older adults, committed volunteers, technology, and a partnership between the Potrero branch and the History Center in the main branch. • Overview of programs: capsule descriptions of programs not addressed in the stories • Letters: as in Concept 1, report ends with letters from SFPL, Friends, Library Commission

  6. Concept 3: The library is the future The library isn’t waiting for the future; it’s creating the future: • Anticipating growth in new neighborhoods and changing demographics in existing neighborhoods (branch library improvement program) • Helping people develop skills that will make them employable in the job market of the future (job and career center, Project Read) • Fostering new generations of libraryusers (children’s and teen services) • Leveraging technology (online services, electronic databases) • Developing collections that reflect and affirm the changing face of San Francisco (Diversity/Affinity Centers) • Building on San Francisco’s rich literary heritage (Friends programs to support local authors and events)

  7. Concept 3: The library is the future (continued) • Like Concept 1, thematic: will group programs around each key thematic area • Will include narrative, photos, statistics • Key messages: • The library is proactive in identifying future trends and responding to them • The library cares about the future of San Francisco and is using its resources to help build a strong, inclusive city for all citizens • As in Concepts 1 and 2, the report will conclude with letters from SFPL, Friends, Library Commission

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