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THIS IS THE 6th ANNUAL USERGROUP of leicestershireparishcouncils

THIS IS THE 6th ANNUAL USERGROUP of leicestershireparishcouncils.org. Introduction Tim Heeley Website content coordinator leicestershireparishcouncils.org. Welcome County Coun. Lesley Pendleton Chairman Leicestershire Rural Partnership Cabinet Lead Member for Rural Issues.

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THIS IS THE 6th ANNUAL USERGROUP of leicestershireparishcouncils

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  1. THIS IS THE 6th ANNUAL USERGROUP of leicestershireparishcouncils.org

  2. Introduction Tim Heeley Website content coordinator leicestershireparishcouncils.org

  3. Welcome County Coun. Lesley Pendleton Chairman Leicestershire Rural Partnership Cabinet Lead Member for Rural Issues

  4. 1.23 million

  5. Agenda – Part 1 Annual report - Tim Heeley Doors to opportunities – David Friesner Make sense of your site - TH Terms & conditions – TH Publicity code – Tony Robotham • Quick Break

  6. Agenda – Part 2 Rural services survey - Matthew Kempson Tips & Tricks - TH Parish Oscars Q and A session Concluding remarks – Guy Jackson Lunch

  7. Annual Report Tim Heeley Parish website content coordinator

  8. Google analytics

  9. Visitors 62,994 128,771 Visits 94,700 181,654 Page views 390,132 1,105,600 Pages/visit 4.12 6.09 Ave. Time on site 2.31 mins 3.18 mins Comparison Parishes/Villages July-Dec 2008 Google analytics

  10. Linking – opening doors to opportunities in tourism David Friesner Director of Tourism LeicesterShire Promotions The Destination Management Organisation for Leicester and Leicestershire www.goleicestershire.com

  11. Introduction to tourism and some key characteristics The importance of working together and harnessing technology The way forward - how you can help… Q & A Linking – Tourism Opportunities

  12. What is Tourism?

  13. Tourism is all about people, places and experiences… Tourism is about what we all do, at leisure and in business… “A thriving and sustainable visitor economy is integral to creating a sense of place. It has far reaching impacts on the economic and social wellbeing of local people and their environment” What is Tourism?

  14. Employment at all levels in society Skills development and social interaction Learner and volunteer development Economic value and importance – local communities and businesses, maintains and supports local services Investment in buildings, their surroundings (people…) and the environment Tourism benefits

  15. Tourism activity in local places, creating a sense of pride and identity in local places Local jobs for local people; a variety and range of jobs at times that suit Development of people’s transferable skills Positive contribution to the local economy, supporting local businesses and services Investment that has to be made within communities and is long term; including the appearance/upkeep of local surroundings and buildings In other words…

  16. Excellence rewards quality…

  17. Almost £3.5m per day for Leicester and Leicestershire destination Over £2m per day for county areas Staying with family and relatives is worth over £500,000 per day About 20,000 people are employed (fte) Over 500,000 day visitors per week Over £12,000 is spent on food and drink per day So how much is Tourism worth?

  18. Who are these ‘visitors’?

  19. Local residents and groups Friends and relatives that visit Special interest groups Event and festival audiences Students and others in education Visitors on business and also at leisure People like you and me…. everybody…. Visitors…

  20. Visitors Do different things – all have an ‘identified need that tourism can satisfy’… ‘experience’ service at a venue Are engaged and inspired via their five senses Learn with a sense of enjoyment and fun Seek information that informs and benefits When does the ‘experience’ begin? What Visitors do

  21. www.goleicestershire.com

  22. Pre visit image/message Pre visit information Make bookings Journey to destination Initial welcome Information in destination Places to stay Places to eat Attractions and amenities Infrastructure and environment Farewell and return journey After visit contact and memories Tourism Value Chain

  23. Where to stay

  24. The thirst for accurate accessible information and knowledge has never been greater… Champion…‘discover on your doorstep’ Use your influence to shape your ‘place’ Identify and signpost businesses How you can help – way forward

  25. What to see & do

  26. Review your website – identify tourism related improvements… Consider website links Incorporate and feature tourism in your local plans; identify and support future tourism related opportunities Communicate and integrate… How you can help – way forward

  27. Events

  28. David Friesner, Director of Tourism LeicesterShire Promotions Ltd, Town Hall Square, 7-9 Every Street, LEICESTER LE1 6AG t: 0116 225 4072 e: david.friesner@l-p-l.com w: www.goleicestershire.com http://tourism.goleicestershire.com/ Thank You. Questions?

  29. Making sense of your site Tim Heeley

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