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Omni Channe l Presentation

Omni Channe l Presentation. To. Blooms The Chemist. By Royal Cyber Inc. Agenda. Team Introduction Summary of b usiness g oals About Royal Cyber Inc. Royal Cyber Overview Office National case study The value of Royal Cyber

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Omni Channe l Presentation

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  1. Omni Channel Presentation To Blooms The Chemist By Royal Cyber Inc.

  2. Agenda • Team Introduction • Summary of business goals • About Royal Cyber Inc. • Royal Cyber Overview • Office National case study • The value of Royal Cyber • Proven Project Management Methodology that meets Blooms The Chemist expectations • Royal Cyber's Websphere Commerce Team Structure and Credentials • Post Go Live support and keeping up with the market • The value of IBM Websphere Commerce • IBM WebSphere Commerce Features of value to Blooms The Chemist • IBM WebSphere Commerce Extended Sites – A Unique Differentiator • Pricing Model Suitable for Blooms The Chemist Business Needs • Project Summary • Project Timeline • Indicative Costs • Summary • Next steps • Q & A • APPENDIX: Sample Solution Process Flow

  3. Team Introduction • Paul Craton - Smarter Commerce Solution Specialist • Nicholas Sodbhinav- IBM - Software Group - Industry Solutions Smarter Commerce • Roy Green – Project Manager, Royal Cyber Inc

  4. Summary of Business Goals • Brand Recognition • Individual Storefronts for each business • Increased Customer footfall • Mobile Stores • Efficient Marketing Activities • Increase in Online Sales Figures

  5. Royal Cyber Overview • Established: • Based in Illinois (USA), serving multiple industries including many Fortune 500+ companies since 1997 by experienced IT professionals. • To offer cutting edge IT services globally • help organizations both in Public and Private sector to improve & modernize their services • supplementing organization’s skill set with team augmentation • On-site resource deployment • Improved Return-on-Investment (ROI) by taking projects offshore Achievements: To date, Royal Cyber Inc. has grown into a reputable IT firm not only in USA but also in European, Middle Eastern and South Asian Markets.

  6. Royal Cyber Business Model

  7. Office National Case Study Company Profile • Business Benefits • Office Brands aim is to deliver a national online retail storefront. With the help of IBM WebSphere Commerce extended site functionality we were able to create individual storefront for the 150 individual businesses. • The contract and price level feature allows them to customize their catalog for individual business customers. • Featured such as saved orders and requisition list allows customers to easily place orders • Filter and Search capability allows customers to easily find orders. • Customers view latest catalog and pricing based on their updated contract with the integration of their e-store with the ERP system. • Managing 100’s of stores from a single interface heavily reduced our operational costs. • Ongoing managed services support from a trusted business partner, Royal Cyber. • Office Brands can run multiple promotions and provide latest catalogs to customers. • Office Brands can provide marketing Spots which can be managed by individual dealers to provide marketing promotions on their storefronts. • Office Brand websites are based on both B2B and B2C, to interact with their customers based globally. • Office Brands is the largest independently owned business • to business (B2B) provider of stationery, office products • and business technology solutions. • Office Brands has over 1150 employees who operate • extent to 170 metropolitans and regional locations. • Office Brands encourages their customer to browse • around their Online Catalogue. Solution… • Checkout process for current order, shipping billing method, order summary, order confirmation and PayPal express checkout. • Search combination using price faceted, rst solar search and price range. • Site structure allows multiple brands and multiple stores. • Customers can see their Order history details. • User can see the price of product even he does not login into the store. • Store Locator helps customers locate nearest store and reserve products in the store. • Precision Targeted Marketing features and custom promotions help business users to retain customers.

  8. Office National Offline Model (Before) No Brand Recognition No Web and mobile presence Decentralized Solution Store High Maintenance Cost Dealer B Dealer C Dealer A Catalog/Brands Catalog/Brands Catalog/Brands Back Office System Back Office System Back Office System

  9. Office National Websphere Commerce based E-Commerce Model (After) Brand Recognition OFFICE BRAND Centralized Solution Web and mobile presence Lower Maintenance Cost Coremetric Analytics Business Intelligence report Websphere Commerce Dealer A Dealer B Dealer C Redysell & Clear ERP System

  10. The value of Royal Cyber • Experience Implementing Similar Business Models • Well proven Project Management Methodology • Experienced team minimizes risks • Deliver On time • Deliver within the Budgets • Deliver highest quality solution

  11. Proven Project Management Methodology that meets Blooms The Chemist Expectations • Well Established Project Management processes and techniques • To Gather Information • Conduct focused activities with clients • Manage Royal Cyber team and client expectations • Keeps the project on track • Address potential impacts to scope, schedule, and cost • Designed to deliver identified deliverable materials • Strong Change Management • Can be tailored to reflect Blooms the Chemist specific needs and current environment

  12. Royal Cyber'sWebsphere Commerce Team Structure & Credentials Websphere Commerce Team • SDLC Process • Project Plan • Status Report Websphere Team Web Design Team • ITCAM • UP.Time • Other Monitoring Tools • IBM Certified • RPT • RFT • RTC • Test Cases • IBM Certified • 7+ Year exp. • Create Style • JavaScript/ CSS/ HTML • Query Tuning and Performance • DB Related Issues • DB Clean • RunStat/ ReOrg/ ReBind Project Manager • Sun Certified • 7+ Years exp. • JavaScript • Java/ J2EE • OpenLazlo • DojoToolKit • Integration QA Team DB Team

  13. Post Go Live support and keeping up with the market • IBM certified WebSphere professionals • More than 10 years of experience in IBM WebSphere products • Separate shifts operate during daytime and night and provide 24/7 support to our customers • Three support models that fits to any business needs

  14. Consumer Customer The Value of Websphere Commerce • Operational Benefits • Lower Operational Costs • Customer Targeted Marketing • Relevant Promotions • Integrated Search • Regular new features update • Business Benefits • Single Core Platform supporting all stores • Open for Business 24X7 • Increases Brand Awareness • Increase Footfall • Increase Online Sales figures

  15. IBM WebSphere Commerce Features of value to the Blooms the Chemist Precision Marketing Automated, one-to-one marketing based on preference and behavior across sales channels Search Solution Enable shoppers to easily find products and allow retailers to perform search-driven merchandising Co-shopping Enhance shopping experience through “co-browsing” a site between friends or with a CSR Service Provider Solution Allow shoppers to purchase service-based and/or subscription-based offerings Remote Widgets Extends brand experience by embedding advertising, promotions in web properties such as social networking sites

  16. (contd..) Mobile Commerce A newly updated smartphone browser store plus a new tablet browser store, android native application, and android hybrid application demonstrate best-practice cross-channel shopping. Social Commerce Out-of-the-box support in the starter stores for Facebook“Like” and “Send”, plus an “Activity Feed”. Marketing Managers can plan responses to shoppers “Liking” a particular product such as adding them to a particular customer segment. Location based services In the new/updated mobile stores, shoppers can “check-in” via GPS when they arrive at a physical store and be presented with location-specific advertising such as ane-flyer. Marketing Managers can plan responses to the mobile “check-in” such as issuing a coupon or sending an SMS message. 16

  17. Country Catalog/ Content Catalog/ Content Catalog/ Content Country Country Business Assets Page Logic Business Assets Page Logic Business Assets Page Logic Brand Segment Brand Inherit, Reference, and Override Segment Brand Segment Business Assets Catalog/Content Page Logic Websphere Commerce Extended Sites – A Unique Differentiator • Centralized IT administration • Lower Operational Cost • Minimize Risk and Complexity • Individual Storefronts for each business • Storefront level Personalization, Pricing, Marketing, and Promotions Extended Store Base Store WebSphere Commerce Extended Sites Model Commerce Customer Interaction Platform

  18. Pricing Model Suitable for Blooms The Chemist Business Needs • Pricing based on Contracts • Each Storefront can manage its own pricing • Integrated tools help business users to manage pricing

  19. Project Timeline

  20. Indicative Costs Year 1 Year 2, 3, 4, 5 Hosting $38,400.00 per year Royal Cyber Support $115,200.00 per year IBM Support

  21. Summary • Enhanced shopping experience will encourage more customers to come into the stores • Increase Brand Awareness • Increase Online Sales Figures

  22. NEXT STEPS

  23. Questions & Answers

  24. APPENDIX: Sample Solution Process Flow

  25. EmailInformation DeskTechnical Support info@royalcyber.com support@royalcyber.com for more info Royal Cyber 55 ShumanBlvd, Suite 1025, Naperville, IL 60563 USA. Web http://www.royalcyber.com/ Call +1.630.355.6292

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