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Leading Financial Services Provider in Asia-Pacific

Explore the operations and strategy of a leading full-service financial services provider in the Asia-Pacific region. Learn about their key divisions, products, channels, and operational focus. Discover how they maintain low costs, increase efficiency, and meet customer demands.

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Leading Financial Services Provider in Asia-Pacific

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  1. Operations in Financial Services Fall 2003 Eugenia Chiang Shirley Chen

  2. Introduction • Company background • Leading full-service financial services provider throughout Asia-Pacific region • Continued global expansion (U.S., Southeast Asia, etc.) • Six key divisions: corporate banking, retail banking, international banking, trust business, investment banking, treasury operations • Strategy • One-stop shop • Significant investments in technology to maintain lowest possible costs to the customer • Increasing operational efficiency to lower costs and meet customer demands by expanding online access to products and services

  3. Product and Channel Focus • Key product: MMAb2b.com • Serves corporate and retail banking customers • Provides full e-banking services to personal banking customers • Provides full suite of customized financial transaction services to SMEs (Small and Medium Enterprises) • Key Channel: Branches/Private Banking • In 1998, identified 80% profit margin contributed by top 20% accounts. • Every Branch has a private banking center • General Private Banking Consultants • Cross-selling strategy

  4. Operational Focus • Operational Focus • Continuing focus on robust IT innovations • Increasing dependence on Internet solutions • Increasing globalization • Compliance with industry regulations • People, process, technology risks – all of the above!

  5. QuestionsCommentsSuggestions?

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