Appraisal of culture and sport in the CAA 2009

1. Appraisal of culture and sport in the CAA 2009 Jonathan France Principal Consultant ECOTEC

2. CAA Brief • Review: • establish a clear understanding of how culture and sport feature within both the area and organizational elements of the CAA • Focus Action: • inform the work programme for 2010, in terms of capturing further learning and influencing local authorities, and supporting the improvement priorities of partners

3. 74 Green Flags were awarded in total. 28 of these (38%) have some relevance to culture and leisure services. Thirteen of these (18%) have direct relevance. London received the highest number of Green Flags relevant to culture and sports (14, or 64%, with 9 directly relevant to the sector). Green Flags: Findings

4. Green Flags: Findings • Culture and sport impacts chiefly relate to: increasing civic participation (e.g. volunteering); boosting physical activity; and supporting older people • However the spread of outcomes is diverse, and also encompasses Green Flags for urban regeneration, reducing Anti-Social Behaviour (ASB), skills and community cohesion • Culture may have been downplayed in some descriptions/potential to play more significant role: • economic development (i.e. creative industries); employment and skills; crime and ASB

5. Green Flags: Actions • Positive findings: worth communicating and celebrating across the regions • But room for improvement… • Investigate whether culture and sport has played a role in Green Flags where sector was not mentioned (community safety, and economic development and employment outcomes), to raise profile • Opportunity to work with local authorities with few Green Flags, to uncover/promote innovative practice within the sector and boost Green Flag allocations

6. Green Flags: Actions • Examples of good practice, which LCIG could explore further: • City of Westminster’s approach to tackling worklessness using culture • Multi-use cultural facilities within Hammersmith and Fulham (library/ employment centre funded through Section 106) and Kingston upon Thames (supporting the night time economy) • Southwark’s use of culture to boost community cohesion, and tackle extremism • City of London and City of Westminster’s approaches to boosting participation in culture amongst disadvantaged groups, and improving educational attainment • Kensington and Chelsea, Lewisham and City of Westminster’sfocus on involving young people in positive activities (sports/arts) to reduce ASB • Camden’s Net-workers volunteering scheme and Active Health exercise classes, and cultural events and Silver Surfer sessions in the City of Westminster, boosting social inclusion amongst older people and their participation in physical activity • Honourable mention: Redbridge (volunteering); Ealing (arts education); Sutton (heritage and environmental sustainability)

7. Red Flags: Findings • 62 Red Flags were awarded in total. 11 (18%) have direct relevance to culture and leisure • 1 Red Flag was awarded to boroughs in London (one fifth of total Red Flags); Barking and Dagenham • The North West and Yorkshire and Humberside received the highest number of Red Flags relevant to culture and sport (5 and 3, 28%/30% of regional totals) • Reflecting this, by far the most commonly flagged outcome requiring improvement in CAA is physical activity and health inequalities (amongst both young people and adults) • A number of local authorities received Red Flags for outcomes which could potentially be improved through closer engagement with the culture and sport sector: these include employment; educational attainment and skills; and crime and anti-social behaviour

8. Red Flags: Actions • Intensive improvement support could be targeted at areas receiving Red Flags due to low levels of physical activity/high levels of obesity. • Some solutions… • Potential for regions to share good practice in boosting participation in physical activity and behavioral change (amongst both adults and children, and particularly amongst deprived communities), as lack of consistency • Include the approaches of those local authorities awarded Green Flags in this area, for example those with innovative peer mentoring and volunteering schemes to boost participation • However need to recognise that culture and leisure services cannot solve the problem alone… • … so sharing case studies and lessons on effective partnership working, particularly between culture and leisure services and PCTs/GPs, the third sector and schools, would be beneficial

9. 2 2 2 2 2 Characteristics of LAs Receiving Flags

10. Flags: LA Characteristics

11. Flags: LA Characteristics

12. Flags: LA Characteristics • No direct relationship between CAA Flags and CPA Culture scores: majority of LAs receiving Green and Red Flags for culture and sport in 2009 scored 3 out of 4 for their CPA Culture rating in 2008 • However also a sign of improvement: a significant number of Green Flags relevant to culture and sport were awarded to 2 or 3 star local authorities for Culture • e.g. Kensington and Chelsea, Redbridge, Southwark, Sutton

13. Organisational Assessments • 93% Organisational Assessments (142) refer to culture and leisure services, with the majority providing positive reviews or statements • 10% local authorities are potential exemplars in terms of innovation, quality and/or improvement (including LAs not acknowledged with Flags): • Greenwich, Newham, Tower Hamlets, and Wandsworth (London) • A minority of Organisational Assessments are critical of services: • Mixed/poor participation rates in culture and especially in sport and physical activity (adults and young people) • Mixed/poor levels of satisfaction with culture and sport (quality of facilities, delays, lack of choice) • Reflects Red Flag allocation

14. Further References to C&S • One third of local authorities (52) refer to culture and sport within their description of place; only 9% refer to culture and sport as a strategic driver of change • One third of local authorities have specific local (e.g. Community Strategy) priorities relating to culture and sport • Sports and leisure tend to be associated more closely with health and CYP outcomes within CAA reports; culture, community cohesion and the local economy • Room for improvement… • regions should continue to advocate for the placing of culture and sport at the heart of policy making • raise awareness of culture & sport’s contribution to wider outcomes

15. Strategic Approaches • Identified areas of good practice for culture and sport based on: • Green Flag recognition • Positive recognition within Organisational Assessments • Appreciation for the strategic value of culture • Evidence of using culture and sport to tackle a wide range of outcomes • Absorb and share!

16. Case Studies by Region • East of England: Southend-on-the-Sea Demonstrating an understanding of the wider contribution of culture and sport to supporting tourism, quality of life, community empowerment, local identity, participation in FE/HE, regeneration and health (through improved facilities, Olympics and NHS partnership) • East Midlands: Northamptonshire Demonstrated the use of new sport and art facilities to create a sense of place and support regeneration, as well as improving health, boosting volunteering through libraries, and reduction of youth crime through sports activities • London: City of London, Kensington & Chelsea, Westminster Recognise the importance of culture in strengthening the local economy and education and employment (Barbican Arts Centre/libraries in City of London), reducing crime, increasing cohesion and supporting mental health (cultural activities and libraries in Kensington & Chelsea), and older people’s inclusion, tackling ASB and unemployment, improving health and boosting volunteering (organisational change, arts outreach, new community facilities in Westminster)

17. Case Studies by Region • North East: South Tyneside Recognises the role of culture, leisure services and heritage in increasing tourism and employment, encouraging young people to reduce ASB & realise their fullest potential (e.g. via Find Your Talent and weekend activities) & health • North West: Liverpool Capitalised on the economic benefits as the European Capital of Culture 2008, and promotes social inclusion, education and skills, volunteering and health (e.g. exercise classes in libraries), and reduced youth ASB (city centre events) • South East: Brighton & Hove and Portsmouth Placing culture at the heart of economic regeneration, accessibility and city pride through festivals and events, heritage sites, sports and green spaces; use of creative industries to generate enterprise, employment and participation in HE; and work with CYP, use of Olympics and better facilities to improve health and increase participation in physical activity, support jobs and FE participation, and support people with mental health needs

18. Case Studies by Region • South West: Dorset Highlights its coastline’s status as a World Heritage Site; use of the Olympics to secure long-tem investment; partnership with the third sector to support older people’s participation in activities and exercise; and the general use of culture and sport to improve wellbeing, sense of community and rural inclusion • West Midlands: Coventry Recognises the contribution of culture and sport to boosting participation in physical activity/improving health; creating employment opportunities through new leisure facilities and use of local labour agreements; and reducing ASB • Yorkshire & Humber: Wakefield Use of a suite of sports and leisure interventions to boost participation in physical activity, including: links with local rugby clubs; Healthy Schools initiative; community sports coaches; Children’s Centre partnerships; free swimming; AdiZone Olympics outdoor gym; new facilities; and volunteer health walk leaders on nature reserves. Also embraces the tourism and job creation potential of cultural activity and construction

19. Conclusions/Recommendations • Continuous improvement and innovation,building stronger partnerships, and demonstrating effective performance management are all critical to CAA process • Increasing participation in physical activity is the major challenge. • Communicate this priority to local authorities and encourage further innovation; monitor the progress of those with room for improvement; target work with specific LAs in need • Undertake further researchtoidentify the causes of inactivity, and identify, corroborate and disseminate good practice approaches derived from the CAA and beyond (Blackburn with Darwen, Trafford, Kent, Kirklees, Wakefield, Leeds, Southwark, Wandsworth). • Partnerships and multi-faceted solutions work • Under-representation of sector in relation to wideroutcomes (crime, economy, education) • IDeA and partners to help improve measurement of impact • Develop outcomes framework that moves beyond culture and sports participation NIs • Encourage wider partnership working with other service providers, and showcase benefits • Share the lessons of contributing to the sustainable communities/place-making agendas, regardless of existing assets and resources • There appears to be regional variations in performance • Improvement networks should build on CAA evidence that regional approaches work, and use CAA/Oneplace to share good practice, focus support regionally and lever improvement funding

21. Thanks and Questions