UK Grocery Retailer Insights

1. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. w/e 15th September 2013

2. Tiptree Essex– Wednesday 11th September • Key Customer Themes: • Autumn Drinks Festival: Drinks sited offers around the store and highlighted with hanging signs, bus stops, and banners outside and inside. • Tesco Bank: Pet insurance incentive of a £30 cash back. Highlighted by till point POS and overhead signs. • Seasonal Health And Beauty Gifts: 2 bays used to promote 3 for 2 on health and beauty gifts, supported by shelf fins. • Tesco Price Promise: Theme continues and is highlighted by overhead signs and bus stops in store. • Seasonal Aisle: There are 4 bays dedicated to Christmas chocolate and confectionery and 4 bays dedicated to drinks, highlighted by shelf fins. • General Feel: The store was quiet at the time of visit. Shelves were well stocked and staff were on hand to assist customers. Key Deals: • Heinz Baked Beans x4 tins: £2 • Pepsi Cola 8 pk: BOGOF • Peroni Lager: 4 for £3 • Heinz Ketchup: £2 • Persil And Finish Dishwasher Tablets: ½ price info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

3. Roehampton– Wednesday 11th September • Key Customer Themes: • NEW Just Add Autumn: New George clothing range launched for Autumn. • NEW Health And Beauty Event: There are 13 bays promoting health and beauty products, highlighted with overhead signs , bus stops and barkers. • NEW One Stop Student Shop: Accessories for students are stocked in 18 bays situated in the seasonal aisle and supported by overhead signs and bus stops. • The Big Rollback: Slogan emblazoned across large high signs visible on entry and throughout the central aisle. • Asda Price Guarantee: 10% Cheaper or we’ll give you the difference visible at all checkouts. • General Feel: The store was generally clean with shelves stocked reasonably well and large store front displays. Key Deals: • Whiskas Cat Food 48pk: £11 • Ariel 3 In 1: £3 • Health And Beauty: 3 for £10 • Selected Wines: 3 for £10 • Cadbury’s Chocolate Pouches 4pk: £1 • Selected Cleaning Products: 2 for £2 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

4. Witham – Wednesday 11th September • Key Customer Themes: • Retailer Of The Year Awards: Hanging signs and header boards around the store highlighted awards for meat, fish, fruit and vegetables. • Student Zone: The seasonal aisle is dedicated to student home-ware and stationery, supported by directional overhead signs and shelf fins. • Payday Bonus: Promoted with outside banners, A boards, overhead signs and tax discs. • Hot Deals: The Hot Deals logo appears on snow ploughs to highlight offers in aisle and on aisle ends. • General Feel: Busy store with well stocked shelves. The majority of tills were open at the time of visit. Key Deals: • Oral B Toothpaste: ½ price • Milk 4 pints: £0.97 • Dairylea Cheese Dunkers: ½ price • Cadbury’s Chocolate Pouches: £1 • Tetley Teabags 160 pk: £3 • Pick Of The Street Fruit & Veg: £1 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

5. Tooting – Wednesday 11th September • Key Customer Themes: • Love Every Mouthful: Window stickers remain on the front of store windows and doors. The theme continues throughout store with high signs. • Tesco Clubcard: Heavily dvertised around the store entrance and checkouts. • Click & Collect: Service advertised at the front of store with window posters. • Tesco's Bank: Offers are promoted with leaflets at the checkout points. • General Feel: The store was busy with staff putting stock out and assisting customers. Shelves were tidy although there were gaps throughout the store. Key Deals: • Kellogg’s Coco Pops And Cornflakes: £2 • Tesco Sunflower Oil 5 Litres: 2 for £10 • Wine And Champagne: Buy 6 Save 25% • J2O 4 pk: ½ price • Pepsi Cola 6 pk: ½ price • Innocent Smoothies 4 pk: ½ price info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

6. Balham – Wednesday 11th September • Key Customer Themes: • Discover The World Of Wines: Selected wines promoted in 2 bays and highlighted with bus stops, barkers and high signs. • The Baby Event: This event was promoted with bus stops throughout the aisle. • Summer Whatever The Weather: Seasonal ranges promoted with signage around the store. • 1000’s Of Ways To Great Value: Message repeated throughout the store across multiple products. • Brand Price Match: Green barkers, bus stops and large hanging signs state that Tesco’s prices are matched on branded groceries, excluding promotions. • General Feel: Clean and well stocked store with plenty of staff available to assist customers. Key Deals: • The Story Of Duchy Originals: 25% off • Selected Persil Laundry Products: £6 • Selected Wines: Save 1/3 • Easy To Cook Meals Mix & Match: 2 for £7 • Selected Fruit: 3 for 2 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

7. Stanway – Wednesday 11th September • Key Customer Themes: • NEW Loved By Us: New branding for sandwiches and ready meals. New packaging is in transition and staff had to check what product was linked to the front of store standee. • Fresh Flowers By ELEGANCE: Flower stall at store front with circular flower display in store offering made to order bouquets or pre-wrapped flowers. A local company supplies the flowers and the stall is manned at all times and supported by an outside banner and A board. • Sourced Locally: Tax discs and hanging signs highlight product that has travelled fewer miles to store. • NEW Seasonal: 12 bays dedicated to Christmas related confectionery, chocolates and biscuits. Numerous FSDUs filled with Christmas chocolates sited around the store. • General Feel: The store was well stocked and busy at the time of visit. Key Deals: • Cathedral City Cheese: ½ price • Pringles: BOGOF • Pizza Express: ½ price • Juice By Innocent: 2 for £3.50 • PG Tips x 240: ½ price • Anchor Butter: 2 for £5 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

8. Wimbledon – Wednesday 11th September • Key Customer Themes: • By Sainsbury’s: POS is situated throughout the store highlighting Sainsbury’s food items. • Pet And Car Insurance: Heavily advertised on high signs at front of store. • Back To School: The seasonal aisle has 8 bays committed to school uniform and 12 bays with stationery. This theme is highlighted by directional signs and shelf edge strips. • Great Offers: Offers continue in store including ½ price, 1/3 off and BOGOF. Highlighted by header boards and snow ploughs. • Brand Match: Theme returns and is advertised within the store with posters and bus stops. • General Feel: The store was clean and tidy with well stocked shelves. Finance and mobile deals were promoted at all checkouts. Key Deals: • Actimel 12 pk: ½ price • Selected Kellogg’s Cereals: 2 for £4 • Andrex Toilet Tissue 9 pk: £4 • Robinson’s Squash 1 litre: £1 • Coca Cola 8 pk: BOGOF • Selected Wines: ½ price info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

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