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ACME Beverages

ACME Beverages. Julia Nikiforofa N00101787 Marian McDonnell CA2. Online Shopping. Provides……… Convenience Flexibility For who…….. Busy lifestyles Business opportunities. Benefits. (Hartman Group, 2012 ). User Needs. Persona Office worker Large business Mid 20s

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ACME Beverages

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  1. ACME Beverages Julia Nikiforofa N00101787 Marian McDonnell CA2

  2. Online Shopping • Provides……… • Convenience • Flexibility • For who…….. • Busy lifestyles • Business opportunities

  3. Benefits (Hartman Group, 2012)

  4. User Needs • Persona • Office worker • Large business • Mid 20s • Prefers healthy food and drinks • Is not satisfied with choice of beverages at her workplace

  5. User Needs • Questionnaire • 6 Participants • Preference • Payment method • The need

  6. User Needs • Products Available • Soft Drinks • Tea/Coffee • Water • Juices • Additional • Smoothies • Frappe’s • Energy Drinks • Protein Shakes

  7. User Needs • Payment • Card • Cash • Both • Tab

  8. User Needs • Loyalty/Discounts • Discounts on bulk ordering • Loyalty cards, i.e. get 10th cup free • Purchasing habits (IAB and Viggle, 2013)

  9. Design

  10. Design • Home Pages • Simplistic • Minimalist Design • Fun • Inviting • Interesting • Images chosen from questionnaire

  11. Design • Menu Page • Structured • Symmetrical • Vivid imagery • Theme throughout

  12. Design • Smoothies Page • Consistent layout • Colourful • Easy to navigate

  13. Design • About Page • About the business • Delivery process

  14. Design • Other Pages • Login/Sign in • Account page • The basket page • Additional ingredients • Delivery time • Payment procedure

  15. Design • Colour/Fonts • Grey, white & black • Colourful imagery • Standard Fonts • Clear/ easy to read ACME Beverages

  16. Design • Responsive Design • Adaptive • Convenient • Flexible • Appealing (Knight, 2011)

  17. Design Principals • Visibility • Affordance • Consistency • Recognition rather than recall • Aesthetic and minimalist design (Norman, 2002; Preece, Rogers & Sharp, 2002; Nielsen, 1993)

  18. Focus Group • Feedback • “Friendly and inviting design” • “Clear and easy to use” • “Good use of images, bright and colourful design” • “Categories and items separated/distanced from one another” • “Fun and well designed”

  19. Justification of the Design • User Needs • Questionnaire • Focus Group • Design principals used • Norman (2002) • Nielsen (1993)

  20. Thank you! • Any Questions?

  21. References • Hartman Group (2012). The Online Grocery Opportunity. Retrieved from: http://www.hartman-group.com/downloads/the- online-grocery-opportunity-2012.pdf • IAB and Viggle (2013). Mealtime Goes Mobile: Mobile Screens’ Impact on Ordering Takeout and Delivery. Retrieved from: http://www.iab.net/media/file/iab-viggle-mobile-ordering- delivery-final.PDF • Knight, K. (2011). Responsive Web Design: What It Is and How To Use It. Retrieved from:http://coding.smashingmagazine.com/ 2011/01/12/guidelines-for-responsive-web-design/0614.pdf • Nielsen, J. (1993). Usability Engineering. Academic Press: San Diego, CA. • Norman, D. (2002). The Design of Everyday Things. Basic Books. • Preece, J., Rogers, Y., Sharp, H. (2002), Interaction Design: Beyond Human-Computer Interaction, New York: Wiley.

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