Navigating Social Media: For Older Adults in the Legal Industry

1. Social Media and Ethics 101 Stacey E. Burke

2. Introduction

3. Social Media: By The Numbers • Total worldwide population: 7.7 Billion • Number of Internet users: 4.2 Billion • Number of active social media users: 3.4 Billion • Average time spent on social media: 116 minutes per day • Average number of social media accounts per person: 5.54 • Social media users grew by 320 million between September 2017 and October 2018 • That equates to one new social media user every 10 seconds

4. Number of Users by Social Media Channel 2.271 billion users 1.5 billion users 1 billion users 900 million users 562 million users 326 million users 186 million users

5. Recommended Social Channels

6. Which Social Channels Should You Use? • Adults aged 65 or older use these social media platforms: • Facebook: 46% • YouTube: 38% • Pinterest: 15% • LinkedIn: 11% • Instagram: 8% • Twitter: 7% • Snapchat and WhatsApp: 3% each

7. Anatomy of a Good Facebook Post Photo sized correctly Shortened URL Tagging appropriate Pages

8. Reasons Older Lawyers Should Use Social Media • Mental Health: Stay connected and diminish risk of isolation and loneliness, as 73% of seniors in Texas are at risk for social isolation • Growing Demographic: Older people are Facebook’s fastest-growing U.S. audience. • Better Balance: Social on their own terms, not rushing to check it on every break in life; with most preferring to access it at home • Business Development: Your peers are present on social media and you will know how to speak their language and get their business

9. You Have Room to Speak to Your People In Your Voice By 2020, the world will have more over 55-year-olds than under 5-year-olds. Older people will generate half all global urban consumption between 2015 and 2030 – and of course, older people shop online – 68% of over 55s buy something online every month.

10. You Know Your Demographic! Use that Knowledge. 89% of older people believe brands aren’t interested in them, so this is an opportunity. They feel the few ads that do target them are ageist (airbrushed celebs, how to avoid getting old).

11. Mistakes Older People Make on Social Media • All Caps • Mistakes with Smartphones

12. Mistakes Older People Make on Social Media • Engaging with Trolls • Sharing Fake News

13. Mistakes Older People Make on Social Media • Oversharing / Sharing Personal Information

14. Good Legal Industry Follows Over 50 On Twitter • Bob Ambrogi: @BobAmbrogi, 21.3k followers • Jill Wine-Banks: @JillWineBanks, 286.2k followers • Kevin O’Keefe: @KevinOkeefe, 26.5k followers • Paul Krugman: @PaulKrugman, 4.5M followers • Benjamin Wittes: @BenjaminWittes, 355.4k followers • Laurence Tribe: @TribeLaw, 609.1k followers • Barb McQuade: @BarbMcQuade, 186.3k followers • Ken White: @Popehat, 203k followers • PreetBharara: @PreetBharara, 1.1M followers • Joyce White Vance: @JoyceWhiteVance, 361k followers • Maya Wiley: @MayaWiley, 169.1k followers

15. How to Manage Your Social Media Privacy Settings

16. Facebook: Privacy Tab • Change the default setting on your post under "who can see my stuff?" You can decide to default to the public or only with friends. • You can also click to limit past posts at a later date if you want to make them private.

17. Facebook: Privacy Tab • You can also manage the privacy at the time you post on your timeline by using the audience selector. This control "remembers" your changes, so future posts will be sharedwith the same audienceunless you change it. Click here when you are sharing a post to change who all can see it

18. Facebook: Privacy Tab • You can also set limits on who can look you up on the network, how they can look you up, and if you want search engines to link to your profile.

19. Facebook: Profile Settings • Go to your profile and click on "About". In each section, you will find a number of items in it. Each item has a privacy setting. If you want to make necessary changes, you need to click the edit icon on the right side of each section and choose who can see the information public, friends or custom.

20. Facebook: Photo Settings • You can set your photo setting in a two ways. The first is by album and the second is by an image. If you upload photos into an album directly, click the audience on the bottom right side of the album to set privacy. For albums with images you have uploaded individually, you need to click each image and enter the privacy setting there.

21. LinkedIn • To change your privacy, scroll over your setting buttons in the top right corner and select privacy & settings. There are many privacy settings here, however most deal with how your information is shared on LinkedIn.

22. LinkedIn • If you want to adjust the information LinkedIn users can see, click "edit your public profile.” In order to keep your connections private, deselect everything. You can also make other changes under privacy controls, including who can see your activity feeds and your connections, unfollowing, blocking people, and much more. • Simply click thelink of the setting youwantto change andmake the properadjustment. Mostimportantly, make sureyou save your changesbefore you navigateaway.

23. Connect with Stacey: • Facebook: @MarketingLawyers • Twitter: @staceyeburke • Instagram: @MarketingLawyers • LinkedIn: /company/stacey-e-burke-p-c • Website: www.staceyeburke.com • My e-newsletter: http://bit.ly/StaceyMail