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Results Overview ICCO World Report 2010 12 May 2010

Results Overview ICCO World Report 2010 12 May 2010. “The Voice of Public Relations Around The World”. Methodology. The ICCO 2010 World Report includes data from PR trade associations in 24 countries spanning Europe, North and South America and Africa

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Results Overview ICCO World Report 2010 12 May 2010

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  1. Results OverviewICCO World Report 2010 12 May 2010 “The Voice of Public Relations Around The World”

  2. Methodology • The ICCO 2010 World Report includes data from PR trade associations in 24 countries spanning Europe, North and South America and Africa • Data was collected during March and April 2010 through a written questionnaire The full report and supporting data tables can be downloaded here: http://iccoworldreport.wordpress.com/ http://www.iccopr.com/knowledge-base/Worldreports.aspx

  3. 2009 Fee Revenues • Majority of markets showed little variation in revenues from 2008 to 2009 • Winners • Norway and Ireland: + 9% • Portugal: + 8% • Brazil: + 20% • Losers • UK and US: - 5% • Slovakia: - 10% • Belgium and Russia: - 15% • Slovakia: - 30%

  4. Service Demand • Crisis Communications – among the most lucrative service areas for 17 countries • Corporate Communications – among the most lucrative service areas for 12 countries • Consumer and Brand Marketing – high performing in 12 countries

  5. PR versus Marketing • 15 countries reported an overall increase in the proportion of client budgets dedicated to PR • 7 countries reported that PR’s share of total budget remained stable • All countries predict PR’s share of the total marketing budget will increase in 2010

  6. Digital Communications • Percentage of overall income that comes from Digital Communications: roughly 5% to 15% • Expecting double digit revenue growth from Digital Communications in 2010 • Focus on the management of reputation online

  7. Challenges for Consultancies • Top four challenges ahead: • Balancing client expectations with available budgets • Pricing and profitability • Competition • Staffing

  8. 2010 Outlook • 12 countries expect to see improvement in trading conditions in 2010 • Driving factors include: • More international business and foreign direct investment • Private sector demand for stakeholder communications campaigns • Shifting of budgets away from other marketing disciplines 8 countries predicting stable conditions • 3 countries – Italy, Spain and India – expecting overall conditions to deteriorate

  9. Contacts

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