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Innovation through Digital Technology

Innovation through Digital Technology. Jon Pittman Senior Director, Strategic Research August 2006. Agenda. Market Leadership Ideation Functional Design. Market Leadership. Markets Served. Manufacturing. Building. Infrastructure. Media and Entertainment. About Autodesk Markets Served.

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Innovation through Digital Technology

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  1. Innovation through Digital Technology Jon Pittman Senior Director, Strategic Research August 2006

  2. Agenda • Market Leadership • Ideation • Functional Design

  3. Market Leadership

  4. Markets Served Manufacturing Building Infrastructure Media and Entertainment About AutodeskMarkets Served Manufacturing • Industrial equipment • Building and plant equipment • Transportation • Consumer products Building • Architecture • Mechanical, electrical and plumbing • Structural • Construction and management Infrastructure • Engineering and construction • Government • Communications and utilities • Transportation Media and Entertainment • Film • Games • Television • Design visualization

  5. Comprehensive Solutions 2D design, drafting and conceptual design • Powerful general design and drafting solutions 3D modeling • Inherent intelligence built into a model based environment Simulation, animation and visualization • State of the art visualization and realistic animation Data management • A practical approach to keeping data digital across the lifecycle Collaboration • Streamlined workflow, seamless data sharing

  6. DECIN, CZECH REPUBLIC SHANGHAI, CHINA SINGAPORE CAMBRIDGE, ENGLAND TORONTO, CA TUALATIN, OR NOVI, MI SAN RAFAEL, CA Manufacturing Strength • Fastest-growing in MCAD Market • (nearest competitor grew at ½ our rate) • Largest manufacturing installed base in the world • more than 2.5 million • #1selling 3D mechanical design software • 5 years running • Only complete, integrated solution for design to manufacturing process

  7. Customized High End Low End Market Dynamics Auto Body Engineering Airframe Mainstream Mid Range

  8. Ideation

  9. + + Human Stylish Functional Idea

  10. Design

  11. Engineering

  12. Assembly

  13. Extended Enterprise Partners Distributors Suppliers Supplier Community Supply Chain

  14. Marketing

  15. Functional Design

  16. Function Design

  17. Functional Design Digital Eng. Handbook Functional Design Functional Requirements • Performance • Size • Weight • Power Consumption • Material Cost • Durability • Disposal Final Product Model Part Models Assembly Design Bill of Materials Digital prototype simulation

  18. Functional Design vs. Parametric Traditional Parametric Method Modern Functional Design

  19. Education Trends • Gap between education and practice • Lack of integration between disciplines • Not project focused • Teaching tools instead of design and engineering Autodesk Digital Innovation Laboratories

  20. “ We will fight our battles not on the low road to commoditization, but on the high road of innovation. “ Howard Stringer Chairman & CEO, Sony

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