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Plan Implementation

Plan Implementation. Coffee Category. Emergence of Private Label!. Why?. Follow Target’s lead! Huge opportunity for Private Label and to increase CM Close loyalty and penetration comparable to Kraft. Wal-Mart Supercenter. Huge increase in SKUs

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Plan Implementation

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  1. Plan Implementation Coffee Category

  2. Emergence of Private Label!

  3. Why? • Follow Target’s lead! • Huge opportunity for Private Label and to increase CM • Close loyalty and penetration comparable to Kraft

  4. Wal-Mart Supercenter • Huge increase in SKUs • Focus on profitable private label items and allocate more facings to these products • Decrease in amount of shelf display for Smuckers and Kraft allows room for P/L

  5. Steps to increase profitability • Follow Target’s lead • Develop high grossing P/L and allocate more display place to these items • Continue with traffic building strategy • Slightly decrease display space starting with Kraft and then with Smuckers to make room for P/L • Price comparable to leading brands to enhance idea of substitution

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