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How AD auction works in Search Engine Marketing

Whenever a user queries for anything in Google search box, the ad auction process takes place. In order to enter the ad auction, the advertisers identity the appropriate keywords which they want to bid on, and declare how much they are ready to spend (per click) to have their ads appear along with the relevant keywords. It entirely depends upon the discretion of the Google to determine that the keywords you have bid on, fall within a user’s search query. After the decision of the Google, your ads are entered into the auction. http://www.webdhoom.com/services/search-engine-optimization-seo/

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How AD auction works in Search Engine Marketing

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  1. The Importance Of Search Engine Marketing (SEM) In Current Times Businesses can easily market their products and services with the help of paid ads that find a place on search engine results page (SERP). Advertisers bid for keywords which searches mostly use to find certain goods or services. In this way, the ad of the advertisers appears along with the results for search queries.

  2. These ads are mostly known as Pay per click (PPC). While some of them are product listings, the other are text based ads. Potential customers can go through the product based advertisements and can check online reviews and price. The biggest strength of PPC is that is offers businesses the option to place their ad in front of their targeted audience. These ads are mostly known as Pay per click (PPC). While some of them are product listings, the other are text based ads. Potential customers can go through the product based advertisements and can check online reviews and price. The biggest strength of PPC is that is offers businesses the option to place their ad in front of their targeted audience.

  3. Conducting research for the keywords relevant to your business, is essential for the success of your search engine marketing campaign. You may have to identity the keywords which an online user might use while searching for your product or services.

  4. In addition to finding out the relevant keywords, SEM also helps you to identify the negative keywords which you must avoid from your campaigns. Negative keywords will reduce your chances of conversion. Rather you should use keywords which have a high commercial intent for ex Buy, Discount, Deal, Coupon and Free Shipping. www.webdhoom.com Facebook , Twitter , YouTube

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