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What is AB Testing and How to do It

A/B testing (sometimes called split testing) is comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two variants (let's call them A and B) to similar visitors at the same time. The one that gives a better conversion rate, wins! In marketing and business intelligence, A/B testing is a term for a randomized experiment with two variants, A and B, which are the control and variation in the controlled experiment. <br><br>https://www.wedigtech.com/

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What is AB Testing and How to do It

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  1. What is A/B Testing and How to Do It. .

  2. What is A/B Testing? • A/B testing AKA split testing or bucket testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. By creating two different versions as A and B variant and testing them against each other. On regular intervals analysts can compare data, metrics & statistics to find out which one is better. This helps in to choose better design to improve Web or App conversion rates.

  3. What Can You Test? • Anything on Website or Application which enhance user experience can be tested in A/B testing?

  4. Continue…..

  5. For Advanced Testing:

  6. A/B Testing Process

  7. A/B Testing Process • Collect Data: Research where Web or App is having low conversion with Analytics. Begin with high priorities sections need to be changed. • Identify Goals: Goals can be anything from clicking a button, link to product purchases and e-mail signups. Track your current goals and set new goals to be achieved. • Create Variations: by changing the Colors, Position of a button, Rotate the Order of Elements on the Web or App etc... A/B testing tools like: Optimize have a visual editor that will make these changes easy. • Kick off your Experiment: Measure visitor’s experience & interaction and compare it with other page. A small ad campaign, even as low as $50, you can send hundreds of visitors to your landing pages to collect the desired data. • Lastly Analyze Results: It’s time to find out the results. If you find a positive result (increment in sales or user engagement) from A/B testing. Congratulations!! If not, count it as an Experience.

  8. Recommended A/B Testing Ideas for industry based Website or App

  9. Recommended A/B Testing Ideas for industry based Website or App

  10. A/B Testing while keeping SEO in mind

  11. NO Cloaking - Showing one set of content to humans, and a different set to Google bot. This can get your site demoted or removed from Google search results - I am sure this would not be the desired outcome of your test. • Use 302s, not 301s - Always use 302 Redirect while A/B testing. 302 is a temporary redirect. This to notify Bot that this is a temporary redirect. Do not pass my entire Juice or Ranking to this page until I use 301 redirect which is a permanent Redirect. • All links work properly-While doing testing, if any link internal or external added. Make sure it worked properly and not generating any crawl errors.

  12. Thank you Presented By WeDigTech

  13. Contact Us • WeDigTech - Sales Office, USA • 1601 Pacific Coast Highway, Suite #290, • Hermosa Beach - 90254 CA • Phone: +310-424-5055 • WeDigTech - Global Delivery Center, INDIA • J-12, G2, Kings Apartment, Subhash Marg, • C-Scheme, Jaipur - 302 001 Rajasthan • Phone: +91 141 411 3080 • Skype: wedigtech • https://www.wedigtech.com/

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