Mrs Margaret Mulholland Corporate Communications Manager

Mrs Margaret Mulholland Corporate Communications Manager

Developing a Communication Strategy for Muckamore Abbey Hospital Redevelopment

Everybody communicates but few deliver their messages as well as they could

The best way to ensure that communication is effective is to PLAN IT

Communication Sub-Group Aim: To develop the communication process and tools that would be used by all sub-groups of the project team as required

to explain to all stakeholders the rationale for the change • to inform of its nature and degree • to stimulate dialogue with a range of stakeholders • to give stakeholders a genuine opportunity to influence the change process

Accurate • Timely • Relevant

Levels of Communication • General – where the objective is to inform rather than engage in a two-way communication process. • Two-way – where objective is to engage in a two way flow with responses to inquiries. • Detailed – where input will be actively sought to stage the new core hospital.

Communication Objectives • To raise general awareness of developments within the core hospital project with all identified stakeholders; • To ensure the views of patients, their relatives, and staff are included in the process of the development of the core hospital service; • To develop a communications timetable so that communications are managed in a proactive and timely fashion; • To continue to develop the identity of Muckamore Abbey Hospital as a centre of excellence in the provision of specialist treatment services for people with a learningdisability;

Target Audiences Internal Staff at Muckamore Abbey Hospital, unions, professional organizations Other Trust staff Hospital management team Trust Board, EMB

External Patients, families, carers Community Teams in each Board area Community Trusts, Commissioning Boards, DHSS&PS Key influencers, local Assembly reps, Health and Safety Committee, Council members, Mayor Mental Health Commission, Health and Social Services Councils Voluntary Sector including - Parents and Professionals in Autism, Mencap, Downs Syndrome Association. ¨Independent Sector providers ¨GPs ¨Media ¨Suppliers ¨Local community

Communication Messages ·Patients needs will come first ·Staff are a valued asset ·Benefits of the development of a modern core hospital service Additionally each project sub group will have key messages which should be integrated into the overall message.

Project Board Mr R Black Clinical Operational Policies Mrs E Steele Senior Managers Communication Group Mr O Donnelly Project Team Mrs M Somerville Human Resources Plan Mrs E Steele User/Carer/staff involvement Mr O Donnelly Revenue Planning Mr M Blaney Design Specification Mr A Harding Mr T Sheehan Design Team Mr A Harding Communication Channels

Communication Tools • Focus Groups/Reference Groups – • Department Heads Briefing Group • Staff Focus Group • Patient Reference Group • Family/Carers Reference Group

News Letter • Web Site • Display Boards • Media Coverage • Workshops/Open Meetings • One – to - Ones

Staff:

All Other Staff

Patients

Mrs Margaret Mulholland Corporate Communications Manager