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Keeping Your Community in the Loop

Keeping Your Community in the Loop. Friday, July 29 2:00pm-3:30pm. Keeping Your Community in the Loop. Moderator/Speaker: Antoine Haywood Membership & Outreach Director Philadelphia Community Access Media Speakers: Christina Anderson VP, Online Strategy

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Keeping Your Community in the Loop

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  1. Keeping Your Community in the Loop Friday, July 29 2:00pm-3:30pm

  2. Keeping Your Community in the Loop Moderator/Speaker: Antoine Haywood Membership & Outreach Director Philadelphia Community Access Media Speakers: Christina Anderson VP, Online Strategy National Cable & Telecommunications Association Mike Panetta Partner Beekeeper Group

  3. Session Flow • Welcome & Introductions • Opening Exercise: Community Connections BINGO • Antoine Haywood: Fundamental Tools & Approaches • Christina Anderson: “Inviting people to your house”-Tweets, Blogs, Facebook and more • Mike Panetta: CMCs as Aggregate of Community Voices/Value of Human Interaction • Open Dialogue

  4. Community Connections BINGO! • Keys to the game: • Find a person who does one of the actions listed on the game sheet. • Once you find a person have them write his/her name in the square. • Keep meeting people and collecting signatures until you get all four squares either vertical, horizontal or diagonal signed. • The first person with complete signature must call out BINGO in order to win the PRIZE!

  5. Fundamental Tools Website Newsletter (Vertical Response and Constant Contact) Social media (Twitter, Facebook, Tumbler, Google+) Social media dashboards (TweetDeckand Hootsuite) Blogs Local listservs Cable channel Online videos Print materials

  6. Fundamental Approaches THE KEY: All of these should be a party of your communications strategy. Regularly scheduled newsletter distribution. Consistent social media and blog posts Strategic outreach using multimediapresentations. Run informational/narrative segments on your channel, online and audio versions on community radio outlets. Build a listserv for producers, members, staff and volunteers. Still go old school: Social events, face-to-face meetings, and print materials are still very effective ways to keeping people connected.

  7. Important Fundamental Points to Remember Use your electronic outreach tools to drive traffic to your website and channel (e.g. creating links in newsletter that lead back to your home site). Be strategic in your communications. Do not bombard constituents with information. Clarity and brevity always help. Think beyond your channel, but don’t forget your channel. Develop simple communications guidelines that can make it easier for volunteers and interns to help you communicate on a regular basis. Remember you are communicating with people and not random profiles and contacts in virtual space.

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