XAP Recruitment Center

1. XAP Recruitment Center Overview Summer, 2004

2. XAP Recruitment Center Challenge: Maximize the Reach of Your Education Offerings Prospects: Education Consumers Applicants / Undergrads / Transfers / Retention / Graduate School Alumni / Online Ed / Extension / Certification / Summer Programs “Life Learning”

3. XAP Recruitment Center Reach: Communication Matrix Email / Mail / Telephone / SMS / Web /Campus Visits / Inquiries Process: Managing Prospects Global Campaigns By Date / Individual Action/ Campaigns by Student Status or Type / Accurate and Timely Enrollment Data

4. Recruitment Center XAP Recruitment Center SolutionManage your data, communications and processes Data Management Communication Management Process Management

5. Written Applications Recruitment Center = XAP Provided Feature Lead Sources Your Staff Counselors Online Applications XAP and Non-XAP Visitor Center Web Inquiry HS, Event & Campus Visit Lead Cards Hershey OCR Interface Mail Data Management Telecounseling Number 2 Test Prep Student Information System Purchased Lists

6. Mail Recruitment Center Telephone = XAP Provided Feature Your Staff Target Students High School Middle School Email/SMS Transfer Retention Graduate International Chat/Web Event Community College Events Adult Re-entry Communication Management Continuing Ed Alumni

7. Email Mail Written Applications Recruitment Center Telephone Lead Sources Your Staff Target Students High School Counselors Middle School Online Applications XAP and Non-XAP Transfer Retention Visitor Center Web Inquiry Graduate HS, Event & Campus Visit Lead Cards International Hershey OCR Interface Chat/Web Event Community College Mail Events Adult Re-entry Student Information System Telecounseling Number 2 Test Prep Continuing Ed Process Management Alumni Purchased Lists

8. Recruitment CenterEverything you need – centrally located – tailored to your operation Each user sets up Quicklinks to their preferred functions Quickly retrieve and manage unreade-mail Monitor campaign tasks View the Events Calendar Post important announcements for your staff

9. XAP Recruitment Center- Capabilities

10. Import and Export WizardsEasily bring in or take out any data without using IT resources • Easy data “mapping” allows any staff member to import any database in any format • Pre-defined data import templates for most popular student prospect databases • Pre-defined data export templates for most Student Information Systems • Minimize use of precious IT resources

11. Communication ToolsPlan, coordinate, execute and track your Recruitment Campaigns E-mail PhoneCalls Letters • Create targeted Recruitment Campaigns that incorporate email, phone calls and letters - one or all - for the entire year • Setup campaign steps, dependencies, run times and frequencies • Assign tasks to Staff- automatically adds to their Task List • Monitor the pending and completion status for campaign tasks

12. Communication ToolsPlan and execute your Outreach- Email Campaign • Create an E-mail Campaign and automatically execute the task • Develop content with file attachments and images included • Personalize the content with data element “variables”- send a customized message to multiple thousands of prospects • Include parameters to filter prospects by their response

13. Communication ToolsPlan and execute your Outreach- Outbound Telephone Campaign • Setup a Telephone Campaign- search and create the call list for a target prospect group by any parameter, field or next call date • Call Handlers automatically receive e-mail notice of assigned phone tasks- a list of the prospects to call is added to their Pending Tasks page when the task is due • Create and select the custom conversation script for Call Handlers to follow

14. Communication ToolsConversation Guides for Outbound Telephone Campaign • Create Conversation Guides with script to use with Phone Recruitment Campaigns- inserts student information • Display the Guide instantly from the prospect profile and follow scripted text when talking to prospects • Handles different Conversation Guides for different prospects in the same call cycle

15. Communication ToolsPlan and execute your Outreach- Direct Mail Campaign • Create a Direct Mail Campaign- select a predefined letter or create and save a new one • Search and create the mailing list for a target prospect group by any parameter or field- save search templates for repeat campaigns • Mail Handlers (internal or external) automatically receive e-mail notice of assigned mail tasks- when the scheduled task executes, the letter file and export file of prospects to receive a letter is added to their Pending Task page

16. Communication ToolsCampaign Letter Template Manager for Email or Direct Mail • Create letter templates to use with Mail Campaigns or the E-Mail Manager • Personalize the content with data element “variables” -send a customized message to multiple thousands of prospects • Save the template as a Word doc or a .PDF file for easy merging and printing

17. Communication ToolsChat Manager for Online Events • Host a virtual Open House or other online event • Meet a Professor, for example • Design the chat room with the fonts, logo and graphics compatible with your campus web site • Host the event using built-in policing tools and filters to manage participants and prevent disruption • Record and post the transcripts of your chat events for easy reference

18. Prospect ToolsHelping get and manage more prospects • Online Inquiry cards- Create custom questions, select questions from other Inquiry Cards or choose from the groups of common questions in the database • Organize student prospects in special groups you can manage and track throughout the Recruitment Center • Create a calendar of important daily, weekly, and monthlydates and events (XAP Mentor prospects will see these events added to their personal student calendar)

19. Prospect ToolsOnline Inquiry Card- Maximizing web resources • Include yes or no, checkbox, drop-down list, or free form questions • Design the Card with the fonts, graphics, and the color scheme of your campus’ web site • Prospects can access the Card from your campus’ web site or anywhere on the Internet

20. Prospect ToolsOnline Inquiry Card- Maximizing web resources • Preview the completed Inquiry Card prior to posting the URL link • Create a closing page that displays after the Card is submitted, and send an automatic reply Add the Inquiry Card link to all your Outreach resources

21. Prospect ToolsHelping get and manage more prospects • Quickly access, view and edit the Profile of any student in the Recruitment Center database- great Counselor tool • Manually enter the records of new student prospects into the data base for paper-based leads • Create a Recruitment web site for prospective students- use the fonts, graphics and color scheme of your campus’ web site- link to the site from your campus’ web site or anywhere on the Internet

22. Stay aware of special dates Join Chat Events or access the transcripts Send e-mail to an addressyou specify Maintain personal profile information Check their application status Prospect ToolsmyCollege Web Site- Easily expanding your web presence Your staff can create a custom web site allowing a prospect to …. Stay informed

23. Prospect ToolsmyCollege Web Site- Easily expanding your web presence • Easily add web pages to the Recruitment Center web site • Create a different style for each page on your site • Preview your myCollege site prior to posting the URL link

24. ReportsTurn your Prospect Data into Information for Enrollment Management • Select from pre-defined, data rich reports or create detailed, ad-hoc reports on the prospects in your database- without using IT resources • Create your own report templates for frequently run reports • Quickly and easily share information with other departments • Create reports by prospect group, staff, campaign activities, grades, test scores, financial need and more • Prospect Report Wizard lets you create custom “rules” to filter using any set of data elements in the database- use for effective Enrollment Management Analysis

25. PreferencesTailor the Recruitment Center to fit your operations • Manage Quicklinks for fast access to frequently used pages • Managers can quickly access daily activity reports, for example • Customize the Recruitment Center with a preferred color-scheme and graphic image • Setup and manage accounts for staff users- set access rights

26. HelpMake your staff productive from the start • Quickly access the Recruitment Center online Help • Contact your XAP Client Services Manager for quick, personal assistance • Run the Guided Tour for basic training or reference for new Staff Members

27. Executive SummaryXAP Recruitment Center • Puts data, communication and process management resources in one central location that is easily accessed and managed by Recruitment Center staff • Flexible design allows you to tailor the Recruitment Center to your specific operations • Minimize use of precious campus IT resources- Intuitive easy to use Wizards allow any Recruitment Center staff member to quickly access data and professionally manage mass communications • Plan multi-media Recruitment Campaigns in advance or ad-hoc • Data and process intensive resources are managed by XAP- the leading integrated education processing company • Reduces the need for extensive data and communications infrastructure and support- ample resources ready for peak times • Optimizes management of prospect data to assist in quick and accurate Enrollment Management decisions

28. Email Mail Written Applications Recruitment Center Telephone Lead Sources Your Staff Target Students High School Counselors Middle School Online Applications XAP and Non-XAP Transfer Retention Visitor Center Web Inquiry Graduate HS, Event & Campus Visit Lead Cards International Hershey OCR Interface Chat/Web Event Community College Mail Events Adult Re-entry Telecounseling Number 2 Test Prep Continuing Ed Student Information System Alumni Purchased Lists