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10 th December 2002

Enhancing bibliographic records in the INNOPAC by adding URLs of book reviews and other value-added information from online bookstores. 10 th December 2002. Patrick LO Lingnan University Library (Hong Kong). Amazon.com. Established in 1995.

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10 th December 2002

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  1. Enhancing bibliographic records in the INNOPAC by adding URLs of book reviews and other value-added information from online bookstores 10th December 2002 Patrick LO Lingnan University Library (Hong Kong)

  2. Amazon.com • Established in 1995. • Seattle-based Web retailer for books & other educational products. • Goal - use WWW to transform book buying & shopping into enjoying experience.

  3. Customers - millions of people form more than 220 countries. • In addition to books, also include e-cards, CDs, DVD, toys, games, etc. • Selection over 3 million titles, including 1.5 million English titles.

  4. Less than 10% titles advertised in stock. • Relies on wholesales, publishers, & out-of-print book services to deliver. • Remaining titles to be acquired upon receipt of orders.

  5. Basic statistics on Amazon

  6. Amazon.com International Websites

  7. Amazon.com Associate Programme • 1996 - Amazon.com Associate Programme established • To attract new customers • Associate Member can earn 5-15% commission on sale

  8. First 3 months, total 5,000 websites signed up to Amazon.com. • 1999 - Associate Members exceeded 350,000. • Recent statistics - over 600,000 websites joined Amazon Associate Programme.

  9. Lingnan – Amazon Project • Lingnan Library has been exploring ways to enhance bib. records for many years. • Summer 2002, LU became Associate Member. • Developed our own Software - to add direct URLs in WebPAC to Amazon.com book database. • Agreed NOT to accept commission.

  10. August 2002 - more than 7,6000 English. monographs issued from 1993 - 2002 - matched against Amazon.com. • Overall matching rate reached 85%. • More than 64,000 English titles are added with URLs to Amazon.com.

  11. Overall Matching Statistics

  12. Example of English Bib. Enhanced with Amazon.com URL

  13. Cover Request lists of similar books Table of Contents, full-text excerpts of the books Full-text reviews, customer reviews

  14. Advantages • Obtain book reviews, recommendations & book experts in speedily fashion. • Data can be used as valuable information for collection development. • Based on buyer's habits, Amazon can recommend books based on others with similar preferences.

  15. Software Developed for Matching URL Links • July 2002 - LU developed unique software for tackling this project. • ISBN was used as matching point. • Advantages: • Saved time & manpower from manual checking, matching, & input. • Eliminated human errors during manual input.

  16. Procedures for Locating & Matching URLs in Amazon.com • Select bib. records need to be enhanced. • Export bib. as MARC format out of INNOPAC. • Convert MARC records to TEXT-based via MARCBREAKER.

  17. Actual Processing / Matching • Identifies MARC Tag 020 (ISBN number). • Programme automatically validates ISBN via “Checksum” error checking • If ISBN proven valid, it generates online link query for Amazon.com online catalogue:

  18. Amazon.com URL links will be introduced to subfield z of MARC field 856. • All records upgraded with 856 will be gathered together in the output file.

  19. Text-based file will be converted back to ISO 2709 / MARC records via MARCMARKER. • Importing upgraded MARC records back to library system via FTP. • MARC records upgraded with Amazon.com URL links can now be reloaded & overlay original ones.

  20. Program Screenshot • The following is a screenshot taken from the Software programme.

  21. Overall Statistical Data for Amazon Project

  22. Traffic Summary

  23. Conclusion • Major advantages of Amazon Project: • It saved our cost, time & manpower. • Added information in bib. catalogue useful for users. • No special training required for users. • User-interface is highly user-friendly.

  24. Future Developments • Introduce Amazon URL links to our bib. records for AV materials. • To explore other potential websites or web-book retailers specializing in selling Chinese & other oriental-language materials. e.g., Barnes & Nobles, books.com.tw (台灣博客來網路書店), etc.

  25. Thank you!

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