LA Fitness

1. LA Fitness Gina Garzon OPIM 5894-M20 Dr. Tim J. Dowding February 3, 2012

2. Agenda • Company Overview • Amenities • Target Audience • Competitive Analysis • Data Collection • Data Analysis • Recommendation

3. Company Overview • Founded in 1986 • Covina, CA • New Clubs and Bally Total Fitness • Clubs Acquired by LA Fitness • 139 in 2011 • 4 in 2012 • Convenient locations in U.S. and Canada LA Fitness has steadily increased its presence by focusing on the one lifelong benefit valued by everyone: good health.

4. Amenities • State of the art equipment & cardio area • Group Fitness classes • Full locker facilities • Personal Trainers • Kids Club • Juice Bar Racquetball & Basketball Indoor heated lap pool, whirlpool spa and sauna

5. Target Audience • Seeking to tone their body and feel healthy • Looking for a place to strengthen weak muscles • Recovering from surgery and need a rigid plan of strength conditioning • Obese and seeking help with diet and exercise The target audience are individuals who are: • Women that are pregnant and seeking help remaining healthy • Parents that need a place to leave their children while they exercise • Athletes seeking a place where they can maximize their strength conditioning • Seeking job opportunities

6. Competitors The Edge Fitness

7. Competitors The Edge Fitness

8. Competitors Crunch Fitness

9. Data Collection Background on Participants • Four Participants • Males and Females • Ages 18-26 • Two Stamford LA Fitness Members • First time viewing the site Data Collected: • Number of clicks to find the desired data • Time to complete the task • Problems encountered • Participant’s giving up on the task • Alternative paths taken • Recommendations

10. Data Collection • Find what time(s) the fitness center in Stamford, CT offers yoga this week. • Find a list of current job openings • Find your target heart rate. • Find the nearest kids club to your location. • Find a list of amenities offered at the fitness center. Task List:

11. Data Analysis Task Based Scenario Testing Results • Overcrowded homepage • Missing information • Some information is placed under the wrong headings • Missing tabs from the top navigation bar

12. Data Analysis Heuristic Analysis & Project Checklist Results • The class schedule and hours of operation does not state when it was last updated. • The homepage has an abundance of information that diminishes the visibility from the relevant units of information. • The layout is consistent on all the pages except for the living healthy blog page, which is completely different. • The word “classes” is not clearly labeled in the homepage instead the phrase “group fitness” is used. MinorProblems:

13. Recommendations • Reduce the amount of information on the homepage. • Add a search bar. • Constantly update the website and show when the page was last updated. • Increase the size of find a club by zip code. • Rearranging the top navigation bar. • The layout of the living healthy blog page should be consistent with the rest of the website. • Have a list of current job openings. • Place the target heart rate chart in appropriate section • Add hidden drop down menus for the top navigation bar. • Use the word classes instead of group fitness.

14. Thank You!!